Kira Wampler had previously been chief marketing officer for ridesharing app Lyft.
By integrating with the Digital Data Exchange, SeeWhy brings the benefits of its analytics-driven ecommerce hub to IBM and its customers.
BOSTON, Mass. — October 16, 2012 — SeeWhy, Inc. today announced a pre-packaged integration with the IBM Digital Data Exchange, which makes it easier for companies to take advantage of IBM and third-party services by providing a single tag for the collection and distribution of real-time behavioral digital data. By integrating with the Digital Data Exchange, SeeWhy brings the benefits of its analytics-driven ecommerce hub to IBM and its customers.
IBM’s Digital Data Exchange partner program helps companies more effectively collaborate on marketing activities. Through the exchange, retailers and third-party digital marketing providers can relay behavioral data to analyze and enhance specific processes and improve the customer experience. The exchange also includes a “gold tag” approach which ensures analytics and marketing partners are all operating off of the same, relevant data.
Through this partnership, the Digital Data Exchange now includes SeeWhy CORE™, the first analytics hub for ecommerce that integrates all of the newest social marketing platforms to make connecting with online shoppers easier for both brands and retailers.
For example, brands and retailers can use SeeWhy CORE to more effectively connect with customers who have failed to complete a purchase by connecting with them either through an ad or an email. In either case, SeeWhy CORE delivers a single message that can be carried across at the precise right time and to the right channel in order to re-engage the customer.
“Shopping cart abandonment is an issue that impacts every ecommerce company. With the addition of SeeWhy to the Digital Data Exchange, we strengthen our ability to help businesses deal with that issue head on,” said Dan Demichele, program director, digital analytics and marketing, IBM. “Moving forward, we will continue to expand the Digital Data Exchange, giving businesses easy and quick access to technologies that ensure their customers the best brand experiences possible.”
“We are excited about the integration of SeeWhy and IBM,” said Elizabeth Johnson, vice president of interactive marketing services at PFSweb. “As a customer of both companies, we look forward to using the technology and bringing the combined solution to market.”
“As a member of the Digital Data Exchange, customers can now take advantage of a suite of high ROI ecommerce applications without having to touch their site, since no additional website tagging is required,” said Scott G. Silk, CEO of SeeWhy. “This brings real-time abandoned shopping cart remarketing and a host of other socially savvy, real-time marketing platforms to the IBM community for the first time. The impact on website conversion will be significant — for many sites, SeeWhy CORE can generate 300 percent more revenue than batch-based approaches and easily increase overall ecommerce revenues by 10 to 20 percent.”
For more information on SeeWhy CORE, please visit www.seewhy.com/CORE. For information on SeeWhy, please visit www.seewhy.com. For additional perspectives, please subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.
About SeeWhy CORE
SeeWhy CORE™ is a cloud-based SaaS engine that integrates the technology of 27 leading ecosystem partners into a single hub, creating leading-edge functionality found nowhere else in the industry. The SeeWhy CORE engine quickly analyzes shopper data from multiple sources, analyzes the best response and triggers a personalized action — all in real time. SeeWhy CORE supports retargeted advertising, real-time triggered email, in-session merchandising, chat and much more, enabling retailers to better engage with both existing and potential shoppers alike. Learn more about SeeWhy CORE at http://www.seewhy.com/CORE.
SeeWhy is the leader in real-time ecommerce shopping cart recovery. SeeWhy Conversion Manager drives online sales for many of the world’s largest brands, including Bare Escentuals, Columbia Sportswear, Guthy-Renker, Lucky Brand, Remington and Visa. SeeWhy CORE™ (Continuous Optimization Revenue Enhancement) is a highly integrated, real-time SaaS platform that optimizes each website visitor’s path to purchase. By continuously triggering the right marketing message with the right offer at the right time, SeeWhy achieves the highest ROI in the industry. SeeWhy is headquartered in Boston, Mass. More information can be found at http://www.seewhy.com/.