Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Consumers to shop, pay and save with Isis Mobile Wallet at MICROS merchants; ARAMARK first restaurant to deploy.
Columbia, MD – October 2, 2012—MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of informationtechnology solutions for the hospitality and retail industries, is pleased to announce the integration of the IsisSmartTap mobile commerce application into the MICROS Simphony point of service (POS) platform, allowingconsumers to make purchases, redeem offers and present loyalty cards with the single tap of their smartphone. MICROS pioneered the integration of Isis SmartTap at ARAMARK restaurant locations in Basking Ridge, NJ.
The seamless two-way integration of Isis SmartTap into the cloud-based MICROS Simphony POS platform offersrestaurant operators the opportunity to engage patrons and build customer loyalty with cutting-edge paymentoptions. Using intelligent processing, existing loyalty, offers, and promotional programs can be mobilized byutilizing the Isis Mobile Wallet without the need for further infrastructure from the restaurateur, providingrestaurant patrons’ access on-the-go.
ARAMARK’s Basking Ridge location was the first food and beverage environment to implement the Isis SmartTapmobile commerce application. The mobile solution was integrated and put into production with MICROS’s stateof-the-artSimphony™ cloud-based POS solution. The installation includes a MICROS Workstation 5A (WS5A)equipped with an NFC enabled reader at each of the 10 lanes to facilitate tap and pay mobile payments, increasingspeed of service.
“ARAMARK Business and Industry is excited to pioneer this new method of accepting payments, coupons, andloyalty offerings,” said Stephen Erickson, Chief Information Officer, ARAMARK Business and Industry. “We and ourcustomers are pleased to embrace this innovative technology and enjoy its benefits.”
“Through our work with Isis, MICROS is able to provide our Simphony POS users with a new avenue to engagecustomers and cater to changes in transactions at the point of service,” said Michael L. Russo, Chief TechnologyOfficer, MICROS Systems, Inc. “We welcome integrations that drive additional business for our restaurantcustomers, and are pleased to be the first POS software provider to integrate Isis SmartTap, allowing for acontactless environment by the restaurant patron.”
“Mobile commerce provides a significant opportunity for merchants and restaurateurs to engage with consumersand build customer loyalty through payments, loyalty and offers,” said Jim Stapleton, chief sales officer, Isis. “Theintegration of Isis SmartTap into the MICROS Simphony POS platform provides MICROS customers with a seamlessway to integrate mobile commerce at the point of service.”
The joint venture is between AT&T Mobility LLC, T-Mobile USA and Verizon Wireless and is based in New York City.
The venture is chartered with building Isis, a national mobile commerce venture that will fundamentally
transform how people shop, pay and save. The Isis mobile commerce network will be available to all merchants,
banks, payment networks and mobile carriers. For more information, please visit http://www.paywithisis.com/.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over
330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos,
leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In
addition, MICROS provides property management systems, central reservation and customer information solutions
under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention,
and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide.
MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality and retail
industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You
can also visit the MICROS website at www.micros.com or send an email to email@example.com. Follow MICROS on
Facebook, LinkedIn, YouTube, and the MICROS Blog.
The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their respective owners.