October 1, 2012, 12:00 AM

Third screen habits

Fresh stats from Kantar Media reveal when, where and what smartphone shoppers are doing on their phones.

The portability of smartphones and tablet computers gives consumers the freedom to shop anywhere and at anytime. However, 64% of mobile device users say that they also use their mobile devices to shop while at home, according to a recent survey from global consultancy Kantar Media. That means that while it's important for retailers to offer quick, easily accessible information designed for on-the-go consumers, they also must provide the details shoppers want while shopping at home, says the accompanying report. That's evident in the shopping activities that consumers take part in—comparing prices, reviewing product descriptions, looking for coupons and checking whether items are in stock at local bricks-and-mortar stores.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Timothy Seward / E-Commerce

Top investment priorities for online retailers

If you want to match Amazon’s growth, you’ll have to invest in recruitment, education and ...

FPO

Philip Rooke / E-Commerce

An online retailer’s view of the ‘Brexit’ debate

British web retailers could be left out of the e-commerce race as other players in ...

Advertisement