The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
The new Quidsi site focuses on the environment and local goods.
Quidsi Inc., a subsidiary of Amazon.com Inc., today added to its roster of category-focused retail sites Vine.com, an e-commerce site that sells natural and good-for-the-environment products.
Other sites Quidsi has launched within the last two years include Wag.com (pet goods), Casa.com (home décor) and YoYo.com (toys).
Quidsi says products for sale on Vine.com have to meet at least one attribute, such as being organic, reusable or using water efficiently. Manufacturers also have to confirm that their products don’t include an ingredient banned for sale through the site. Those ingredients include parabens, Bisphenol A (commonly referred to as BPA), phosphates and high fructose corn syrup.
Vine.com will sell products in such categories as babies and kids, household, grocery, beauty, health and wellness, pets, home living, apparel and accessories, sports and leisure, and gifts and holidays.
“We narrowed down our selection to only those products with descriptions—such as organic, BPA-free or energy efficient—consistent with our standards,” says Josh Dorfman, site leader of Vine.com and author of the “Lazy Environmentalist” book series and TV program.
Vine.com also lets consumers in 12 metropolitan areas sort products by what was made within 100 miles of their city—in effect, shopping locally online. Sorting by Chicago, for example, pulls up 115 products—ranging from food products to maternity wear—made near the city. Other product attribute sorting options include vegan, compostable, and Made in the USA. Consumers can also sort products by certifications gained, such as USDA organic and fair trade.
Vine.com offers free, two-day shipping on orders of $49 or more, and consumers can shop across Quidsi’s six other e-commerce sites using its universal shopping cart feature.
Amazon.com is No. 1 in Internet Retailer’s Top 500 Guide.