September 26, 2012, 11:44 AM

Amazon adds a touch of green with

The new Quidsi site focuses on the environment and local goods.  

Lead Photo

A screenshot from

Quidsi Inc., a subsidiary of Inc., today added to its roster of category-focused retail sites, an e-commerce site that sells natural and good-for-the-environment products.

Other sites Quidsi has launched within the last two years include (pet goods), (home décor) and (toys).   

Quidsi says products for sale on have to meet at least one attribute, such as being organic, reusable or using water efficiently. Manufacturers also have to confirm that their products don’t include an ingredient banned for sale through the site. Those ingredients include parabens, Bisphenol A (commonly referred to as BPA), phosphates and high fructose corn syrup. will sell products in such categories as babies and kids, household, grocery, beauty, health and wellness, pets, home living, apparel and accessories, sports and leisure, and gifts and holidays.

“We narrowed down our selection to only those products with descriptions—such as organic, BPA-free or energy efficient—consistent with our standards,” says Josh Dorfman, site leader of and author of the “Lazy Environmentalist” book series and TV program. also lets consumers in 12 metropolitan areas sort products by what was made within 100 miles of their city—in effect, shopping locally online. Sorting by Chicago, for example, pulls up 115 products—ranging from food products to maternity wear—made near the city. Other product attribute sorting options include vegan, compostable, and Made in the USA. Consumers can also sort products by certifications gained, such as USDA organic and fair trade. offers free, two-day shipping on orders of $49 or more, and consumers can shop across Quidsi’s six other e-commerce sites using its universal shopping cart feature. is No. 1 in Internet Retailer’s Top 500 Guide.

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