Retailers shift their ad spending from TV, radio and print ads to digital ads.
On an ongoing basis, industry benchmarks will be collected and delivered, free of charge, within the Harris Poll and Google Consumer Surveys platform.
NEW YORK, NY and MOUNTAIN VIEW, CA, September 18, 2012 – Harris Interactive Inc. (NASDAQ: HPOL) today announced a first of its kind collaboration with Google's recently launched Google Consumer Surveys to offer a new choice for consumers of market research. Google Consumer Surveys and the Harris Poll have partnered to develop and bring to market a new product that allows businesses, both large and small, to compare themselves to industry benchmarks at a fraction of the cost of traditional market research. On an ongoing basis, industry benchmarks will be collected and delivered, free of charge, within the Harris Poll and Google Consumer Surveys platform.
“We are excited to be involved in a venture that has the potential to reinvent the manner in which market research is conducted,” said Al Angrisani, President and Chief Executive Officer of Harris Interactive. Mr. Angrisani added, “This is a unique opportunity to bring together Google’s innovative Consumer Surveys product with Harris Interactive’s expertise in delivering credible insights to the global business community.”
Paul McDonald, Senior Product Manager at Google said, “This is a really great addition to our self-service offering. Thousands of large and small businesses, in dozens of industries, have used Google Consumer Surveys to get easy, affordable and precise market insights. I'm thrilled that we're working with a leader like the Harris Poll to give businesses access to a new benchmarking offering. We believe it's a huge validation of our technology, a huge boost for businesses of all sizes.”
Mike de Vere, President of the Harris Poll added, “By joining the Harris Poll, one of the world’s most recognized and trusted barometers of consumer opinion, with Google’s new self-service market research tool, we have the opportunity to be a transformative force in the market research industry by making credible, consumer research more accessible, affordable and actionable.”
The first benchmark study offered within the Harris Poll and Google Consumer Surveys platform investigates customer satisfaction in the banking industry; covering industry leaders Bank of America, Chase Bank, Citibank and Wells Fargo. Results of this Harris Poll benchmark study are now available, free of charge, by visiting www.google.com/insights/consumersurveys/harrispoll/banking.
About Google Consumer Surveys
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online. Google Consumer Surveys takes a new approach to survey sampling, data collection and post-stratification weighting. People browsing the web come across your questions when they try to access premium content like news articles or videos. Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 215 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.