Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
The vendor buys Seesmic, which also helps businesses with social marketing.
HootSuite, which helps retailers and other businesses manage their various social media presences,today announced it has acquired Seesmic, which is also a social media management vendor. Terms of the deal were not disclosed.
The deal appears aimed at expanding HootSuite’s user base. HootSuite focuses on what it calls “power users,” that is, users with large, active Twitter followings. Seesmic’s business is tailored toward small- and medium-sized business customers. “HootSuite has acquired Seesmic, putting its management tools into the hands of even more social media business users,” HootSuite wrote in a blog post.
HootSuite will continue to support Seesmic for the time being, but says it plans to transition the vendor’s customers to its services. “Consumer users of Seesmic encouraged to explore new tools, apps and features,” HootSuite wrote.
HootSuite has three tiers of service that range from a limited, free offering, a $9.99 per month professional service and a more robust enterprise service. The vendor does not disclose the price for its enterprise service.
“We’re excited for our users,” says Seesmic CEO Loic Le Meur. “They are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business.”
HootSuite’s customers include McDonald’s, Hewlett-Packard and PepsiCo. HP Home & Home Office Store is No. 21 in the Internet Retailer Top 500 Guide.