Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index advanced 1.2% last week.
E-commerce stocks in the Internet Retailer Online Retail Index outperformed the stock market last week.
Overall the Online Retail Index increased 1.20% last week, beating the broader market. The Dow Jones Industrial Average decreased by 0.50% and the Standard & Poor’s 500 Index decreased by 0.88% in value last week.
Of the 25 stocks in the Online Retail Index, nine had increases, while the stocks of 14 companies decreased in value, and two were flat.
Online marketing firm ValueClick Inc. led e-commerce stocks with a 5.7% gain last week, while online jeweler Blue Nile was close behind with a 5.4% gain. Online printing services provider VistaPrint suffered a 10.7% drop; last month, the e-retailer reported a 46% decrease in net income for the 2012 fiscal year ended June 30.
Following are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• ValueClick, 5.7%
• Blue Nile, 5.4%
• Vitacost, 3.5%
• Bluefly, 2.0%
• Amazon, 1.9%
Following are the Online Retail Index stocks that performed least well last week and the percentage decrease in stock price for the week:
• VistaPrint, -10.7%
• U.S. Auto Parts Network, -7.9%
• Groupon, -6.5%
• eGain, -5.2%
• Keynote Systems, -4.5%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd. and Vitacost.com Inc.