Groupon expects to roll out a revamped mobile app.
Paul Dunay will help the company continue its impressive U.S. expansion.
Maxymiser, the global expert in Customer Experience Optimization (CXO) including multivariate testing and personalization, today announced the hiring of Paul Dunay, Vice President of Marketing. Dunay will help the company continue its impressive US expansion, which from 2011 and 2012, involved a tripling of its US client base and the addition of many flagship clients including Alaska Airlines, Harry & David, IBM, Intercontinental Hotels Group, LIDS, Proctor & Gamble, Sovereign Bank, Rent the Runway, Teleflora, The Finish Line, and Wyndham Hotel Group, among others.
An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
“Paul’s impressive qualifications make him the perfect candidate to help drive Maxymiser’s global growth,” said Mark Simpson, President and Founder of Maxymiser. “Leading industry analysts have recognized Maxymiser’s customer experience optimization solutions as best-in-class. Now with Paul’s help, many of the world’s top CMOs will realize the same.”
Prior to Maxymiser, Dunay was the Chief Marketing Officer of Networked Insights, a leader in social media analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). Dunay holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College. He lives in Greenwich, Connecticut with his wife and two children.