August 23, 2012, 9:12 AM

Blitz Media Hires an Analytics Expert

Sam Der-Kazaryan, a Digitas and Vivaki alum, has joined the agency as vice president, director of digital and analytics.

BOSTON, MASS. (August 21, 2012) - Blitz Media announced today that Sam Der-Kazaryan, a Digitas and Vivaki alum, has joined the agency as vice president, director of digital and analytics.

“Sam has deep digital expertise along with a successful track record of serving the needs of Fortune 100 clients,” commented Melissa Lea, president & CEO of Blitz Media. “He’s cultivated meaningful relationships across a wide range of channels and engagement platforms. With his background in digital media strategy and analytics, Sam will bring a wealth of knowledge and value to our clients.”

Der-Kazaryan joins Blitz Media from epiSphere, a joint U.S.-Russian digital marketing venture, where he was a co-founder. He has previously worked with firms in both the U.S. and Russia including Vivaki, Digitas, Snapfinger, Isobar Global, and Foliage Software Systems. He has led client teams for Neiman Marcus, General Motors, General Electric, State Street Bank, Baush + Lomb, Coca-Cola, Samsung, Bank of America, and FedEx.

Der-Kazaryan has a Bachelors of Science degree in Information Systems in Economics from the University of Yerevan, Armenia, is a SUN Certified Enterprise Architect, and has the SEI ATAM certification.

About Blitz

Blitz develops innovative and powerful communications strategies that connect brands with consumers.  Founded in 1986 as a traditional media planning and buying agency, today Blitz offers clients a full range of online and offline communications solutions. Services include marketing and media strategy, media planning and buying, public relations, media partnerships and sponsorships, and campaign testing, optimization and analytics. Blitz serves a variety of clients including Wendy’s, Ringling Bros, and Barnum & Bailey Circus, Disney on Ice, Breville, Uno, Carbonite, Tivoli Audio, Gulfstream, Cumberland Farms, and Boston Children’s Hospital.  For more information, visit

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