They also are more likely to become repeat buyers, Forrester Research says.
Collin Cornwell will assume a leadership role working with Covario’s digital marketing clients to drive strategic program development.
SAN DIEGO, Aug. 21, 2012 –Collin Cornwell, a long-time search industry leader at iCrossing, has joined Covario, Inc., one of the nation’s top independent search marketing agencies, as vice president of global client strategies.
Cornwell will assume a leadership role working with Covario’s digital marketing clients to drive strategic program development, as well as providing thought-leadership in the areas of search, social, mobile, and content marketing. He will work with clients on both a domestic and an international basis.
Cornwell is widely recognized as a top thought-leader in the search marketing space. In his most recent role as senior vice president of SEO (search engine optimization) at iCrossing, Cornwell provided leadership for the company’s SEO division and strategic accounts.
Leading his former firm’s SEO group, Cornwell helped to spearhead successful online marketing strategies for Fortune 500 companies across several verticals, including LG, Marriott, Citibank, General Motors, Coca-Cola, Williams-Sonoma, and FedEx, to name a few. His award-winning client work has not only encompassed SEO programs, but also paid and mobile search campaigns that have helped clients connect with customers and prospects at critical junctures throughout the search marketing funnel.
“Collin is highly regarded and extremely well respected as an SEO thought-leader both by search agency peers and by global brand search engine marketers,” said Mike Gullaksen, co-managing director and senior vice president of Covario. “I know this from personal experience, having worked alongside of Collin at his previous firm for nearly six years. He’ll be a huge asset to Covario and our clients.”
Cornwell has a creative and Web design background. He studied at Fort Lewis College, where he majored in computer science information systems.
“I’m looking forward to helping the team at Covario accelerate its rapid ascent into the top echelon of global search marketing agencies,” Cornwell said. “The firm’s leadership is incredibly passionate about search, and extremely focused on being the world’s most innovative and most effective search marketing agency. It’s the kind of firm I want to be a part of.”
In January, Covario was named the 2011 Search Agency of the Year by OMMA (Online Media, Marketing and Advertising) magazine. It was one of only nine firms from more than 100 considered to be selected for the 2011 Forrester Research Wave of U.S. Search Marketing Agencies.
The San Diego Business Journal also ranked Covario as the region’s largest ad agency and included the firm as a finalist for the second year in a row in its “Best Places to Work” competition.
Covario is a leading provider of SEO (search engine optimization) and SEM (search engine marketing) agency services and management solutions. The firm was selected by OMMA as the 2011 Search Agency of the Year. It was one of only nine agencies from more than 100 considered to make the 2011 Forrester Research Wave of U.S. Search Marketing Agencies. Covario is also the developer of a unique platform for cross-media optimization and attribution analysis, known as the Covario CMO Dashboard™. Headquartered in San Diego, the firm has about 200 team members worldwide. It also has offices in Chicago, London, Beijing, Tokyo, Singapore, and San Paulo. Covario’s growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information is available at http://www.covario.com.