In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
ReadingGlassesShopper.com becomes optimized for mobile devices to provide compelling user shopping experience.
GREENWOOD, Ind. (August 16, 2012) - One Click Ventures, an e-commerce company that operates a growing network of online retail brands, announced today the launch of a mobile version of its brand, ReadingGlassesShopper.com. The new mobile-optimized site will enable customers to shop using their mobile phones or tablets effectively.
The purpose of the Reading Glasses Shopper mobile site is to make shopping for reading glasses easy for mobile phone or tablet users. One Click Ventures’ first mobile optimized site was for the Handbag Heaven brand, in March of 2012. Preceding the completion of the first mobile site, One Click conducted Reading Glasses Shopper mobile campaigns, with many tests rendering positive results.
“It is the fast and effortless functionality of the mobile site that makes it such a valuable tool,” says Steve Hall, Director of Paid Search. “The market for mobile shopping is on the rise with consumer preference pulling towards mobile-optimized sites. Reading Glasses Shopper is our largest store, so we want to give customers an easy way to shop with us while using their mobile phone or tablet.”
The optimized version of the site was designed specifically for the mobile consumers, which introduced easy-to-use navigation and faster page loads. The visual layout was tailored to fit the size of a mobile phone or tablet while text and navigation buttons were adapted to be triggered by touch. The mobile site includes a series of filters where customers can browse through readers by Style, Power, or Special.
Steve Hall summarizes, “Our intention throughout the entire development process of the mobile optimized version of Reading Glasses Shopper was to provide customers an awesome shopping experience and I think we’ve accomplished that goal.”
About Reading Glasses Shopper
Reading Glasses Shopper is a property of One Click Ventures, a network of e-commerce stores. Founded in 1998, ReadingGlassesShopper.com is an online leader in discount reading glasses, offering more than 100 styles of quality reading glasses and sunglasses at affordable prices. Dedicated to providing the best service and shopping experience possible, ReadingGlassesShopper.com backs all merchandise with a 30-day return policy and 100% satisfaction guarantee.
About One Click Ventures
One Click Ventures is an Internet media company that successfully operates a network of profitable e-commerce websites. One Click's growth originates from acquiring and enhancing websites with untapped growth potential, and employing a robust, cutting-edge marketing effort to drive significantly more traffic to these websites and maximize revenue per visit. The foundation for this growth is One Click's integrated, scalable, 100% in-house operational team, with expertise in technology, fulfillment, purchasing, and customer service.
One Click's current brands include SunglassWarehouse.com, HandbagHeaven.com, Socks4Life.com, ReadingGlassesShopper.com, Scarves.net, TheFedoraStore.com, Fedoras.com, ABCNeckties.com, and TravelProducts.com.
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