In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
New Zenya Match + Delta, advanced filter sets, and self-subscribe features empower clients and boost value of the world’s first categorical search marketing keyword repository
SAN FRANCISO, August 14, 2012 – Zenya (www.Zenya.com), which offers the world’s first categorical repository of search engine marketing keywords, unveiled today at Search Engine Strategies San Francisco multiple updates to its keyword platform including a significant database expansion, Zenya Match + Delta and improved advanced filter sets.
“Keyword tools don’t always make life easy for their users, but Zenya focuses on empowering clients, increasing their control and efficiency,” said Stephen Scarr, CEO of Zenya. “Clients have asked for these new features to make optimizing the long tail easier and more efficient. We want to make it as easy as possible for them to leverage keyword data to boost marketing success.”
Zenya offers a categorical approach to keyword generation with a database of more than 1.4 billion keywords, including 600 million categorized by searcher intent. To improve the integrity of the taxonomy, to date, more than 185 million keywords have been manually audited and reviewed by Zenya’s subject matter experts. Unlike common keyword tools that typically utilize static databases, Zenya’s dynamic data is refreshed weekly from numerous licensed sources and only includes human search queries. The new features strengthen this categorical approach by providing users with time and money-saving tools to easily make sense of large data sets.
Zenya Match + Delta
Before a Zenya subscriber builds an extensive keyword portfolio, they can use the new Zenya Match + Delta feature to upload their existing keyword file to the Zenya keyword application. By de-duplicating this file against the new keywords, Zenya flags the identical terms, charging users only for the new terms returned through Zenya Match. By handling these price deductions automatically, Zenya Match + Delta saves users time and money.
Advanced filter sets
As Zenya users expand their keyword portfolios, many prefer to use the same filters in their keyword searches. Advanced filter sets enable users to store these filter settings, saving time and simplifying their workflow for multiple searches. Marketers can also establish default filter sets to preload whenever they use Zenya.
Visit Zenya at Search Engine Strategies San Francisco in booth number 1926.
Helping digital marketers scale without sacrificing relevance, Zenya looks beyond what works in today’s marketplace to rapidly identify untapped growth opportunities with intelligent keyword sourcing. Zenya delivers robust, actionable keyword sets in any vertical through a simple, easy to navigate Web-based user interface that accesses the world’s largest repository of keywords audited by subject matter experts. Zenya’s keyword taxonomy contains two million positive vocabularies (including synonyms) and 23 million negative vocabularies which map the keywords to 315,000 categories, as many as 17 tiers deep. Zenya’s constantly improving proprietary algorithm makes sense of data, enabling agencies and marketers to outsmart and not outbid competitors. Zenya, an Info.com business, is based in Chicago. To learn more, visit www.Zenya.com.