August 14, 2012, 12:16 PM

Flash-sale retailer launches a Latino-focused site

LuxeYard’s De La Fashion sells apparel and accessories.

Lead Photo

Less than a year old, California-based luxury flash-sale retailer LuxeYard Inc. has already expanded operations to Australia, New Zealand and India. Now it’s looking to target the Latino market in the United States with the Latin-flavored flash-sale site DeLaFashion.com.

The site, which launched last month, sells high-end apparel, accessories and home goods at discounts. Today the site only is available in English, although LuxeYard says it will soon feature Spanish and Portuguese translations. It also will feature news articles, such as interviews with Latin celebrities, LuxeYard says.

The site includes social sharing capabilities for Facebook, Twitter and QuePasa, a social network popular with Hispanics.

“We’ve experienced considerable success with the social e-commerce model,” says LuxeYard CEO Braden Richter. “We look forward to replicating that success with De La Fashion, expanding our reach and making luxury truly accessible for all.”

Christian Vega is president and site director for DeLaFashion.com. Vega joined LuxeYard as chief of business development this spring when LuxeYard acquired fashion e-retailer eOpulence LLC, which Vega founded. 

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