Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
With Pinfluencer, companies can now truly take advantage of the opportunities provided by social commerce and leverage Pinterest to drive massive circulation of their content, resulting in greater website traffic and sales.
San Mateo, Calif. – July 31, 2012 – Pinfluencer, a robust big-data analytics and discovery marketing engine for the Pinterest platform, today emerged from private beta to announce its official debut. By connecting businesses to their most influential brand advocates, Pinfluencer changes the way products are distributed, merchandised and promoted. Pinfluencer’s scalable, cloud-based data engine allows retailers, brands and publishers to capture the most comprehensive data generated daily by ‘pins’ and ‘repins.’ With Pinfluencer, companies can now truly take advantage of the opportunities provided by social commerce and leverage Pinterest to drive massive circulation of their content, resulting in greater website traffic and sales.
Dozens of well-known organizations have already been using Pinfluencer as early adopters, including: 1-800-FLOWERS.COM, GNC, HauteLook, Piperlime (a division of Gap Inc.), Rent the Runway, Minted, Beau-coup, Shop It To Me; and wikiHow.
“Before Pinfluencer, we viewed Pinterest as an incredible social platform with huge but unquantifiable potential,” said Annie Chiang, product manager at HauteLook. “With Pinfluencer, we can see live trends as our products are pinned and repinned and get concrete recommendations to tie that data back into the online shopping experience.”
Sharad Verma, CEO of Pinfluencer, said: “Consumers are Googling less and stumbling onto products in their social feeds more – that changes the game for retailers who now need to have a strong and continued presence in the feeds of curated social networks, such as Pinterest. We are seeing a shift from search to serendipity. Pins are the new hyperlinks and every pin is a distribution opportunity. To capitalize on this emerging opportunity, we created a beautifully visual CRM that helps companies intelligently identify and build relationships with brand advocates to unleash the power of pins.”
In addition, Pinfluencer today announced that – right out of private beta – it secured more than $1.4 million in seed funding led by early stage investment firms Freestyle Capital and Baseline Ventures; and including angel investors Jesse Engle (former CEO and co-founder of CoTweet) and Mark Ghermezian (owner of Mall of America), among others. The investment will be used to expand the engineering, sales and marketing teams; and develop additional platform enhancements and campaign capabilities.
“Pinfluencer fills a huge void in the market by giving retailers the ability – for the first time – to quantify brand engagement on Pinterest,” said David Samuel, co-founder of Freestyle Capital. “We invested in this rock star team from Yahoo, Bing and Yodlee as it has two of the most important qualities we look for in a startup – the vision to identify and understand an untapped opportunity; and the technological talent and know-how to deliver on that vision with a powerful and flawless implementation.”
Pinfluencer – Maximizing the eCommerce Potential of Pinterest
With Pinfluencer, companies can easily capture and leverage the value of product pins and repins on the rapidly growing Pinterest platform. By maximizing presence in users’ feeds, Pinfluencer helps companies fully leverage the click and distribute potential of pins. The ability to track other brands and competition, compare performance metrics and get deep product intelligence and ideas around which boards to create – and even which pins drive the most revenue – provides businesses the insight necessary to confidently make data-driven marketing decisions.
“After noticing that the user adoption for Pinterest was gaining rapid momentum, we started using Pinfluencer to help us grow followers and repins,” said Amit Shah, senior director of marketing,
1-800-FLOWERS.COM. “We continue using Pinfluencer – including the really helpful Influential Pinner Report – and are excited by the lens that it has been providing to our marketing, merchandising and analytics teams.”
Pinfluencer is the easiest and most advanced solution to capture thousands of data points associated with the Pinterest platform. The solution helps organizations make actionable recommendations based on real data to help drive customer engagement by:
- Increasing product presence in users’ Pinterest feeds;
- Tracking 25+ key performance indicators;
- Generating more interest in products via repins, leading to higher distribution, more traffic, more clicks and more purchases;
- Easily measuring brand engagement;
- Cultivating relationships with loyal and influential ‘pinners;’ and
- Developing a more proactive approach to ‘push’ products in more user feeds through reward and incentive programs.
Product Details, Pricing and Availability
Pinfluencer is now offering a free, 60-day fully featured trial. To signup, visit www.pinfluencer.com. To purchase one of Pinfluencer’s SaaS-based monthly subscriptions – which offers tiered service levels based on data usage and feature sets, customized for mid-size retailers and publishers or large enterprises – interested parties can contact firstname.lastname@example.org to request a full demo and obtain pricing.
Headquartered in Silicon Valley, Pinfluencer is a startup whose mission is to help businesses maximize the new monetization and branding opportunities delivered through growing social networks, such as Pinterest. Already used by dozens of well-known retailers, brands and publishers, Pinfluencer’s easy-to-use enterprise-level, cloud-based analytics engine delivers the richest and most intelligent metrics, actionable recommendations and competitive insights of any solution to expand product reach and engage with customers in new ways.