July 30, 2012, 11:46 AM

Personalization specialist RichRelevance appoints an advertising executive

Jack Rotherham will serve as senior vice president of sales for RichRelevance Advertising.

Lead Photo

Jack Rotherham

RichRelevance, which provides personalization technology for the e-commerce sites of half of the top dozen web retailers, has named Jack Rotherham senior vice president of sales for RichRelevance Advertising.

Rotherham will be responsible for building RichRelevance’s service that lets brands place targeted ads on retailers’ e-commerce sites.

“Jack combines strong roots in media with amazing discipline and innovation in strategic selling across retail and consumer brands,” says Andrew Zeiger, general manager of RichRelevance Advertising. “His ability to manage, organize and scale teams will help take us to new levels as we reach this inflection point in our business requiring both new focus and expansion.”

Rotherham comes from WMI Digital, the online ad-buying unit of Women’s Marketing Inc., where he was president and chief marketing officer. He previously worked at AOL, was a co-founder of fashion news site FashionEtc.com and was a publisher at Rolling Stone, Teen People and C Magazine.

RichRelevance provides personalization technology to 28 of the retailers in the Internet Retailer Top 500 Guide, including No. 4 Walmart.com, No 6. Office Depot, No. 8 Sears Holdings Corp., No. 10 CDW, No. 11 Best Buy and No. 12 OfficeMax.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

John Giordano / E-Commerce

The psychology of color in international marketing

A color that means one thing in one society can mean the opposite in another. ...

FPO

Rob Gonzalez / E-Commerce

Spring cleaning tips for your e-commerce content

Identify poor-performing products and refresh them with new images and descriptions.

Advertisement