Retailers shift their ad spending from TV, radio and print ads to digital ads.
Jack Rotherham will serve as senior vice president of sales for RichRelevance Advertising.
RichRelevance, which provides personalization technology for the e-commerce sites of half of the top dozen web retailers, has named Jack Rotherham senior vice president of sales for RichRelevance Advertising.
Rotherham will be responsible for building RichRelevance’s service that lets brands place targeted ads on retailers’ e-commerce sites.
“Jack combines strong roots in media with amazing discipline and innovation in strategic selling across retail and consumer brands,” says Andrew Zeiger, general manager of RichRelevance Advertising. “His ability to manage, organize and scale teams will help take us to new levels as we reach this inflection point in our business requiring both new focus and expansion.”
Rotherham comes from WMI Digital, the online ad-buying unit of Women’s Marketing Inc., where he was president and chief marketing officer. He previously worked at AOL, was a co-founder of fashion news site FashionEtc.com and was a publisher at Rolling Stone, Teen People and C Magazine.
RichRelevance provides personalization technology to 28 of the retailers in the Internet Retailer Top 500 Guide, including No. 4 Walmart.com, No 6. Office Depot, No. 8 Sears Holdings Corp., No. 10 CDW, No. 11 Best Buy and No. 12 OfficeMax.