The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Theresa DeGroote brings with her more than 14 years of progressive marketing success.
WESTMINSTER, CO – Advertising technology company TruEffect, has appointed Theresa DeGroote director of Media Strategy & Planning.
DeGroote brings with her more than 14 years of progressive marketing success, and has strengths in demand generation and digital marketing. Prior to her position at TruEffect, she worked at McAfee, Phlare and MatchLogic. DeGroote holds an MBA in International Business from St. Mary’s College in California and a B.A. from the University of Colorado at Denver.
“I am thrilled to be a part of TruEffect and have the opportunity to work with such a unique and innovative group of people," said DeGroote.
“We are pleased to have Theresa on board directing our media strategy and planning division,” said Ron Hill, CEO of TruEffect. “TruEffect is reshaping the landscape for display media. Theresa’s industry expertise will be valuable in guiding campaigns for our clients and bringing them tangible results.”
TruEffect (www.TruEffect.com) is a data and ad technology innovation company, specializing in First-Party data. Our patented-technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.