July 24, 2012, 12:29 PM

LIDS Teams Up with Maxymiser, Inc. to Optimize Online and Mobile Customer Experiences

Premium Retailer of Sport, Fashion and Collegiate Hats to Use Multivariate Testing and Segmentation.

INDIANAPOLIS, Ind., July 24, 2012 – LIDS, a premium retailer of sport, fashion and collegiate hats, has chosen Maxymiser, the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions, to conduct comprehensive website and mobile testing for lids.com.

LIDS has aligned with Maxymiser as one part of the retailer’s multi-faceted strategy to drive increased business directly through its own online channels. The joint venture will aim to boost e-commerce sales and conversion rates using MaxTEST™ (A/B testing and multivariate testing solutions), MaxSEGMENT™ (behavioral targeting and segmentation) and MaxMOBILE™ (mobile testing and personalization). LIDS also benefits from Maxymiser’s expert managed services team and the OneTouch™ 

integration platform. The patented OneTouch™ network allows LIDS to launch testing, mobile and segmentation campaigns continuously, without the need for any lengthy coding or change control processes. For LIDS, this means a low total cost of ownership and a reduced time to market.

Prior to selecting their first testing solution, LIDS performed an extensive review of the testing and optimization market. “We chose Maxymiser for their expert-led consulting services and proven results in retail conversion,” explained Steve Wentzell, LIDS Sports Group director of e-commerce. “Testing and personalization will not only help improve revenue and customer retention, but will help us create multi-channel strategies to ensure we are putting the customer at the heart of our online content decisions.”

Adds Mark Simpson, Founder and President of Maxymiser, “By deciding to test and target their online content, LIDS is now more empowered to provide a relevant, engaging experience for their consumers. We look forward to helping them meet business goals, increase brand loyalty and embrace customer experience optimization.”

About Lids Sports Group

The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

About Maxymiser

Maxymiser is the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions. Brands such as Alaska Airlines, Chrysler, Sovereign Bank and Teleflora use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company’s conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.


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