Retailers shift their ad spending from TV, radio and print ads to digital ads.
The process helps guide potential customers to a retailer that has the product in inventory, ready for purchase.
NEW YORK (July 11, 2012) WebCollage Inc., the world's leading provider of rich product information to retailer websites, today announced that it has begun to offer E-Tale's ‘Where to Buy’ technology that helps major brands connect customers on their site directly to the relevant product page on a variety of approved retail partner websites. The process helps guide potential customers to a retailer that has the product in inventory, ready for purchase.
"Nothing is more frustrating than following links to something that you want to purchase, only to find the retailer is out of stock," says WebCollage CEO Scott Matthews. "E-Tale's ‘Where to Buy’ technology eliminates that possibility making the path from discovery to conversion frictionless for shoppers."
"Once a customer has spent time on a retail website, researched a manufacturer's products and finally decided to purchase, they are typically sent back into the online world looking for someone to complete the transaction. This puts both the retailer’s and manufacturer's potential customer at risk from either purchasing from a non-reputable retailer, or being tempted away to a competitor’s deal of the day," says Bradley Keegan, CEO of E-Tale. "This is not only results in low conversion rates but also gives the user a very poor customer journey. With E-Tale's technology, retail customers are only one click away from 'add to basket' on an approved retailer's website."
To reduce the risk of navigating to a dead link, E-Tale checks every link in its system, throughout every day of the year. The functionality sits seamlessly within existing website structures matching the font, sizes and colors to the style of retailer and manufacturer websites.
Here is a link to E-Tale's ‘Where to Buy’ display:
http://www.netgear.com/home/products/wirelessrouters/work-and-play/WNR3500L.aspx (note box to right)
E-Tale (http://e-tale.co.uk) develops web-based software that helps major manufacturers manage relationships with their retailer partners. This starts by helping them guide customers to find the right product and educating them on the latest technology. E-Tale then provides an online application that manages the sales leads from a manufacture's website to a retailer's website. The company is based in the UK, with offices in New York.
WebCollage (www.webcollage.com) is the world's leading provider of rich product information to retailer web sites (and their mobile visitors). By perfecting a new form of channel-marketing, WebCollage helps manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 36%. WebCollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, WebCollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.