July 10, 2012, 1:55 PM

TheFind stretches the utility of a Facebook Like

The shopping engine’s app e-mails consumers when a product they’ve Liked goes on sale.

Allison Enright

Editor

Lead Photo

Consumers who use comparison shopping engine TheFind’s Facebook shopping app now get e-mails whenever products they’ve Liked on any e-commerce site go on sale. The Universal Price Alerts are part of TheFind’s Glimpse social shopping app and are sent to whichever address users have associated with their Facebook account.

The price alerts are a way for e-commerce retailers to associate value and sales to the Like button, a TheFind spokesman says. “Retailers have spent a lot of time and investment on adding Like buttons, but they have not done a lot in terms of increasing the engagement level with it,” he says. “We saw this as an opportunity to take what we have in our index and deliver some pretty immediate value.”

He says a Glimpse app user that clicks the Like button on a product while browsing an e-commerce site is already expressing approval of that product, and an e-mail nudge when the price drops may compel her to go and buy it.

TheFind’s crawler that indexes products and prices across the web automatically picks up the price drop, meaning merchants don’t have to do anything to generate an alert. Approximately 140 million product pages feature the Facebook Like button, TheFind CEO Siva Kumar told attendees at the Internet Retailer Conference & Exhibition 2012 in Chicago in June. About 70% of top e-retailers incorporate the button, he said.

Comments | 1 Response

  • Learn how to make $175 per hour while you are online just using the Google! For more info visit MakeCash25.c o m

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement