Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
Fadi Chehadé takes the helm as the group crafts a web addressing scheme.
The Internet Corporation for Assigned Names and Numbers, commonly called ICANN, today appointed Fadi Chehadé as CEO. ICANN is the non-for-profit organization that coordinates the names and numbers that make up Internet addresses around the world. The group is overseeing a process to enable retailers and other organizations to buy web addresses that reflect their activities.
Chehadé has worked as CEO of numerous technology companies including Vocado LLC, IBM’s Global Technology Services in the Middle East and North Africa, CoreObjects, Viacore Inc., RosettaNet Inc. and Connectica Inc., ICANN says.
“I think this is a time for me to serve the technologies and the community that has given me so much over the last 25 years, and I view this role as a service,” Chehadé said in a press conference in Prague this morning.
He follows ICANN president and CEO Rod Beckstrom, whose job ends on July 1. Chehadé, though, will not begin his new job for at least three months; in the interim, chief operating officer Akram Atallah will work as CEO.
Atallah and the chair of the board of directors at ICANN, Stephen Crocker, assured listeners that the delay in Chehadé’s start date will not affect the organization’s timeline for reviewing top-level domain applications. ICANN released the full list of the newest group of companies vying for ownership of 1,930 top-level domain names—the part of an Internet address after the “dot” in .com—on June 13. The plan would enable, for instance, a camera company to own the .camera domain. A retailer could create its own domain, such as .Macys and create web addresses such as dresses.Macys and furniture.Macys.
Chehadé will earn $800,000 per year as CEO of ICANN. He lives in Los Angeles, where ICANN is headquartered, and is a citizen of the United States, Lebanon and Egypt.