The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
The web also accounted for nearly 50% of all sales.
The day isn’t far off when e-commerce will represent 50% of all revenue at Otto Group, the second largest online retailer in Europe behind Amazon.com Inc.
For its just-concluded 2012 fiscal year, Otto, No. 2 in the Internet Retailer Top 400 Europe, reported:
- E-commerce sales grew year over year to $6.64 billion from $6.21 billion, an increase of 6.9%.
- In Germany, Otto’s core market, e-commerce sales grew year over year by 9.5% to $4.26 billion from $3.89 billion in fiscal 2011.
- Total sales increased about 2.0% to $14.55 billion from $14.27 billion.
- Otto didn’t break out figures for net income but operating profits declined 19.2% to $676.3 million from $836.9 million.
The web accounted for 45.6% of total sales compared with 43.5% in the prior year.
“Our aim is still to secure moderate growth while continuing to increase profit,” says Otto CEO Hans-Otto Schrader. Otto is the parent company of Crate & Barrel, No. 59 in the 2012 Internet Retailer Top 500.