The tools build on the vast amount of information Google knows about consumers.
The e-retailer expands the content available to members of its shipping program.
Online shoppers who enjoy being creeped out by perhaps the most infamous and sophisticated cannibal in recent memory might want to thank Amazon.com Inc. The retailer is adding the Hannibal Lecter film “The Silence of the Lambs” and hundreds of other films and TV shows to its Amazon Prime Instant Video service, via a deal with Metro-Goldwyn-Mayer Studios Inc.
The titles are free to watch for consumers who have joined Amazon Prime, the e-retailer’s $79 annual membership program that gets members two-day shipping on all orders. Prime Instant Video includes about 18,000 movies and TV shows, Amazon said today. Amazon is No. 1 in the Internet Retailer Top 500 Guide.
“Our customers tell us they love having tons of movies and TV shows to choose from, which is why we are focused on adding even more titles to our already extensive Prime Instant Video library,” said Brad Beale, director of digital video content acquisition for Amazon. “MGM offers one of the most distinguished catalogs in all of Hollywood.”
Other titles available through this deal include the Kevin Costner Western flick “Dances with Wolves,” “Rain Man” and “The Terminator,” starring a certain one-time California governor with an Austrian accent.