The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
Thousands of manufacturers and major retailers rely on WebCollage for detail rich online product descriptions including videos, tours, images and text.
NEW YORK (May 14, 2012) WebCollage Inc., the industry-leader in publishing rich product information to retailer websites, which historically has worked most closely with consumer electronics and technology manufactures, today announced that it has broadened into the Furniture Category in an agreement with Bush Industries, Inc. which offers ready-to-assemble furniture designed for office and home.
Thousands of manufacturers and major retailers rely on WebCollage for detail rich online product descriptions including videos, tours, images and text. WebCollage manages real-time, automatic content updates across a network of retail websites, assuring a consistent and intact branded shopper experience throughout the online retail channel.
"Bush Furniture is committed to improving the online shopping experience for our customers in all of our channels, and we believe excellent content is critical to success. Content distribution and maintenance is a significant challenge in this regard and we are impressed by WebCollage's unique solution and excellent distribution," says Mike Evans, Executive Vice President at Bush Industries."We're planning to leverage their best practices and success in the electronics channel and bring that capability to our retail partners in the furniture category."
"We have run more than 50 detailed A/B tests with the world's largest retailers and see uplift within 8% to 36% in conversion solely due the rich information that manufacturers publish using WebCollage," says WebCollage CEO Scott Matthews. "We are very pleased to expand our turnkey solution to Bush Industries and the Furniture and Home Furnishings categories. We have every confidence they will see similar results."
"We currently have 13 products across seven retailers with plans to expand more as we refine our content strategy. We envision adding products as we better understand how WebCollage's insightful metrics are affecting sales," adds Mr. Evans.
Bush Industries, Inc. (www.bushfurniture.com) is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its RÖHR division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany.
WebCollage (www.webcollage.com), the world's leading provider of rich product information to retailer web sites (and their mobile visitors) perfected a new form of channel-marketing by helping manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 30%. WebCollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, WebCollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.