Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
In the last twelve months, Listrak has focused on building out it’s suite of solutions to meet the revenue growth and email marketing demands of ecommerce companies.
Lititz, PA, May 7, 2012 – Listrak, a leading ecommerce email solutions provider, has achieved record sales in the first quarter of 2012. Sales were up 101 percent over the same period last year, fueled by an increase in new client wins in the Internet Retailer Top 1000. Listrak added 24 clients in the first three months of the year, including Linen Chest, Navarro, Diamond Nexus and FitnessDirect.com. Listrak also continued to add to its partner network; now integrating with sixteen of the top ecommerce platforms.
In the last twelve months, Listrak has focused on building out it’s suite of solutions to meet the revenue growth and email marketing demands of ecommerce companies. Solutions, including shopping cart abandonment, post purchase, modal and sweepstakes acquisition, and behaviorally triggered campaigns, continually prove to increase conversions and drive revenue for online retailers.
Listrak’s data-driven approach to email marketing differentiates its solutions from other ESPs and enables clients to see immediate and significant impact to email conversions and ecommerce revenue. The only ESP to natively collect and analyze consumers email interaction, click stream data and order history, Listrak helps retailers use this consumer insight to acquire new customers and sell more to existing customers through its behavioral targeting solutions.
“We are focused on doing two things really well for online retailers – acquire more new customers and sell more to the customers they already have,” said Ross Kramer, Listrak CEO. “To achieve that, we use consumer behavior and intent data to inform email marketing decisions, which results in more conversions and revenue.”
About Listrak’s New Customers:
- Navarro, the largest Hispanic-owned pharmacy in the United States with 29 retail locations and a large online presence, recently partnered with Listrak for its cloud-based email platform, Shopping Cart Abandonment, Modal Acquisition, Welcome Series, and a custom Preference Center.
- Diamond Nexus, an online jewelry retailer and number 302 on Internet Retailer’s Top 50 list, implemented Listrak’s Magento Extension including its email marketing platform, Shopping Cart Abandonment, Post Purchase, and Customer Purchase Metrics. The combination of solutions will allow Diamond Nexus to turn visitors into buyers and buyers into loyal customers.
- FitnessDirect.com, an online retailer of exercise and fitness training equipment, implemented Listrak’s email marketing solution, plus Shopping Cart Abandonment and Modal Acquisition solutions to acquire more subscribers and customers.
Learn more about Listrak’s ecommerce email marketing solution suite here:http://www.listrak.com/Email-Marketing-Solutions.aspx
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company's solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers including Waterford, Ten Thousand Villages, Swell, Vintage Tub, and La-Z-Boy. For more information please visit www.listrak.com.