Retailers shift their ad spending from TV, radio and print ads to digital ads.
Digby Localpoint Mobile Platform gives Venda eCommerce Retailers the ability to directly engage with their customers like never before
LONDON, UK, NEW YORK, NY and AUSTIN, TX—April 25, 2012— Digby, the leader in cross channel mobile engagement and commerce, has expanded its agreement with Venda, a world leader in convergent commerce, to leverage the Digby Localpoint Mobile Platform to help Venda eCommerce enabled retailers take full advantage of mobile engagement across all channels with a specific focus on brick and mortar stores.
The original partnership, formed in 2010, was initially focused on enabling the mobile channel for Venda eCommerce customers so that consumers could easily search, browse and buy through a mobile optimized website or rich app anytime and anywhere. Through this agreement, many top brands have been mobilized, including: Abbot Nutrition, Accessorize, Awear, Tesco Clothing, Heals, M & Co, Monsoon, Superdrug, and Wilkinson Plus. Now, Venda and Digby are helping brands leverage the power of location, marketing and web-style analytics for the physical retail store, all through the retailer’s branded mobile experience.
“Through the Digby Localpoint Mobile Platform, Venda eCommerce enabled retailers now have the tools to build a direct connection with their customers based on their location, delivering valuable offers that drive customers to their stores, engage with them while in the store and enable brands to learn more about how to serve them better,” said Dave Sikora, President and CEO of Digby. “Venda is a great partner and together, we look forward to helping brands achieve their strategic convergent commerce goals.”
Key components of the Digby Localpoint Mobile Platform from Venda include:
Analytics – Localpoint Analytics deepens the understanding of mobile consumer behavior around and within specific locations. It provides web-style analytics on brand and consumer engagement within the store so brands can, for the first time, gain valuable insight into these in-store behaviors to serve their customers better in the future.
Outreach – Localpoint Outreach enables brands to directly communicate through their app to drive loyal customers to specific locations with regional or local promotions. Brands can send unique "Deal of the Day" offers that are time and location sensitive where it is most logical for consumers to receive them – close to where they work, live and play.
Venue – Localpoint Venue influences consumers with triggered promotional offers and messages on entry, exit, and during their visit. Brand campaigns can be sent upon using the app when locating a store, checking in, scanning a UPC/QR code, searching for a product, rating a product, and even watching a product video.
Storefront – Localpoint Storefront is based on Digby’s long and successful history of providing the best-in-class mobile shopping experience for more than 50 top brands so consumers can easily search browse and buy when at home, mobile, and in the store.
“Mobile has become a strategic part of what retail brands want and need,” said Eric Abensur, Group Chief Executive of Venda. “Through this partnership with Digby, we are in a position of strength to help our eCommerce retail customers fully embrace mobile and engage with their customers on a whole new level, driving store traffic, loyalty and sales.”
The timing of this new expanded agreement lines up well with industry trends. According to a recent survey by eDigitalResearch and IMRG, 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.
Venda is the world's largest on-demand ecommerce provider. Processing over $1Bn of transactions annually, its highly flexible convergent cross-channel platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites. With over ten years' experience and a presence in the UK, US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional 'buy and build' methods. Its
expertise in multichannel commerce and knowledge of payment regulations in different countries allows retailers to expand quickly into new markets.
As of March 2012, over 100 brands of all sizes use Venda's platform to handle millions of transactions each month. These include Accessorize, Anthropologie, Emma Bridgewater, Jimmy Choo, Paperchase, Royal Doulton, and Clothing at Tesco, BBC and Orange. For further information please visit http://www.venda.com or join the discussion at www.twitter.com/vendauk.
Digby helps brands achieve their strategic multi-channel goals – to drive store traffic, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store – all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers mobile websites, applications and SDKs designed for smartphones that empower brands to optimize their mobile strategy across all channels. Solely focused on enabling top brands since 2006 and with more than 50 top retailers already enabled including Bed Bath and Beyond, Cabela’s, Toys "R" Us, The Home Depot, Wet Seal, Brooks Brothers, Golfsmith, Orvis and many more, Digby is the leading provider of multi-channel mobile engagement and commerce for brands. Learn more about us at www.digby.com.
Niki Hutchinson or Rebecca Ball at LEWIS:
Tel: +44 (0) 20 7802 2626
Fax: +44(0) 20 7802 2627
Catherine Seeds and Caitlin New