A sampling of e-retailer and vendor announcements from the NRF show floor this week.
Industry Insight is a versatile search marketing dashboard that provides advertisers and agencies with instant access to the world’s largest search intelligence database.
CHICAGO, April 19, 2012 — Digital marketing intelligence provider AdGooroo (www.adgooroo.com) today announced that Internet marketing agency Rise Interactive (www.riseinteractive.com) has selected the company’s Industry Insight tool to help it more effectively generate new business pitches and better manage clients’ paid search campaigns. Industry Insight is a versatile search marketing dashboard that provides advertisers and agencies with instant access to the world’s largest search intelligence database, including years of proprietary pay-per-click (PPC) data on virtually every industry and advertiser.
Through Industry Insight, Rise Interactive can utilize a wealth of paid search data, including specific keywords, estimated share of voice or impression share, estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and more, for each of its prospects and clients, as well as for those companies’ competitors and industries at large. Among its many uses, Industry Insight provides advertisers and agencies with the ability to:
- Mine competitors' keyword lists to uncover new traffic opportunities
- Quickly assess the competitive landscape and larger trends that may impact budgeting and performance in any vertical
- Gain immediate insight into any advertiser, including those too small to show up in panel-based datasets
- Compare any two advertisers across any time period by spend, clicks, CTR, CPC, ranking and more
- View historical/seasonal trends
- And more
“As a long-time user of AdGooroo’s marketing intelligence data, we know the power their data brings to bear in helping our business development team win new business and our account services team drive stellar results for clients’ search programs,” said Jon Morris, CEO of Rise Interactive. “The abundance of vertical and advertiser data now offered by Industry Insight, as well as its ease of access, will greatly enhance our effectiveness and speed on both fronts.”
“AdGooroo is proud to work with the industry’s most respected advertisers and agencies and especially excited to build upon our relationship with Rise Interactive,” commented Richard Stokes, founder and CEO of AdGooroo. “We designed Industry Insight specifically to help users such as Rise enrich their understanding of the paid search marketplace and more effectively achieve their specific goals.”
Founded in 2004, AdGooroo is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. More than 4,000 advertisers and agencies use AdGooroo’s on-demand tools to tap into the world’s largest database of search and display marketing data and gain actionable intelligence on their top competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. For more information, visit AdGooroo.com.
About Rise Interactive
Rise Interactive, founded in 2004, arose from the traditional interactive marketing space. Its focus evolved to cover the nine key channels of digital marketing, grounded in web analytics and optimization. These channels include Paid Search, SEO, Link Building, Display, Comparison Shopping Engines, Mobile, Affiliate and Social Media. Over time, Rise has transformed into the pioneer of Interactive Investment Management with an unrelenting focus on ROI and better access to analytics. Rise takes a holistic approach that is both channel and technology agnostic. Through its research and proprietary technology it has become the trusted advisor in managing the interactive portfolio for some of the world’s best known brands including Allstate Motor Club, Claire’s, ConAgra, DeVry, Lexmark, NorthShore HealthSystems, TOMY and Ulta Cosmetics.