April 18, 2012, 9:28 AM

Luxury Fashion Website Cocosa Selects Lyris to Accelerate Customer Conversion

Cocosa will be using Lyris HQ to power its customer welcome and reactivation programs and expedite conversions for its time-limited sales.

Emeryville, Calif. – April 17, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Cocosa, a luxury fashion website based in the United Kingdom, has selected Lyris HQ to boost customer engagement and increase sales of its exclusive designer labels.

Cocosa will be using Lyris HQ to power its customer welcome and reactivation programs and expedite conversions for its time-limited sales.   “We expect Lyris HQ’s advanced digital messaging capabilities to increase our revenues by effectively targeting potential and existing buyers with relevant offers,” said Lauren Paton, head of marketing, of Cocosa.

Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns.  Lyris HQ’s advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels.  Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.

“We are delighted to be partnering with Cocosa to deliver highly targeted marketing communications to its discerning and sophisticated customer base,” said Nello Franco, senior vice president for customer success at Lyris. “Lyris HQ provides the capabilities and best practices to help Cocosa increase customer engagement and conversion.”

Cocosa joins leading European retailers such as Harvey Nichols, JOY, Kitbag and Graham & Green, who are taking advantage of Lyris solutions, including Lyris HQ, Lyris ListManager (Lyris LM) and Lyris Professional Services, to drive revenues and transform the way they interact with their customers.

About Lyris        

Lyris, Inc. is the global digital marketing expert who combines technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.

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