The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
The new version of the industry’s leading on-demand site monitoring service (Transaction Perspective) for Web performance, now includes three new User Experience metrics leveraging the capabilities of Internet Explorer 9.
SAN MATEO, CALIF., APRIL 4, 2012 – Keynote® Systems (NASDAQ: KEYN), the global leader in Internet and mobile cloud testing & monitoring, today announced the availability of Keynote Transaction Perspective® 11 and MyKeynote® 11. The new version of the industry’s leading on-demand site monitoring service (Transaction Perspective) for Web performance, now includes three new User Experience metrics leveraging the capabilities of Internet Explorer 9. In addition, this release features nine new Browser Event metrics using the specifications of the W3C Navigation Timing standard. By presenting this information in the redesigned MyKeynote monitoring portal for Web and mobile sites, Keynote brings enterprise IT operations new insights into the performance of all key phases throughout a Web page’s lifecycle.
The new User Experience metrics offered in Keynote Transaction Perspective 11 are:
- Time to First Paint, the moment when on-screen rendering begins, which is the critical first step telling the user that the site is responding to their action;
- Time to Full Screen, the moment when the user's browser or screen has completely drawn the page, even if additional rendering below the fold continues;
- Time to Interactive Page, indicating when a user can click or swipe on content in a page; and
- Nine Browser Event metrics based on the W3C Navigation Timing standard that provide more granular detail about milestones during the browser’s construction of a page, such as Unload, DOM Interactive and DOM Content Loaded.
Measuring all these key milestones in a Web page’s delivery is growing in importance because recent research from Microsoft claims that 250 milliseconds—a mere eye blink—can make the difference between a repeat visitor and a lost customer.
A single page-load metric is not precise enough to represent how a customer experiences a Web page. The perception of how quickly a page loads can be quite different from the reality of how it is technically fully loaded.
As an example, two different sites, each with a page load time of five seconds, would initially appear to offer identical “performance,” but in reality may offer very different user experiences. From a user’s perspective if one site begins to deliver content in half a second and the other site doesn’t deliver any content until two seconds pass, the user’s perception of that site is going to be completely different. The user receiving initial content in half a second is going to be much more satisfied than the user who sees nothing until two seconds have elapsed. When users click, they expect to see something happening almost immediately; they want to know the site is responding. The visual cue of seeing something begin to render on the page, as long as it doesn’t take forever to finish, may be enough to hold on to that user. A page load time of four, five or more seconds may be acceptable, if the user sees enough activity happening earlier on.
“The launch of Keynote Transaction Perspective 11 is an important development in the world of Website monitoring because as competition in customer expectations grow, online businesses are finding new ways to deliver more content and interactivity. And as a result, the overall page load time of Web pages has increased,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “But businesses are finding new ways to make Web pages feel faster to customers. That perception of performance, or user experience, is critical for businesses to monitor closely and now requires measuring much more than total page speed. They must measure user experience from start to finish.”
“Websites delivering good content is not enough, delivering great end user performance is the key to business success,” commented Milind Govekar, managing vice president at Gartner, Inc. “By focusing on end user performance and experience, IT Operations can better align their services with the business requirements, especially when it comes to growing their business and retaining customers. Thus IT Operations have to use innovative technology and services that are able to give them accurate and and verifiable data to manage end user experience.”
Keynote Transaction Perspective provides full visibility into the performance and availability of Web transactions from the true end user’s perspective. It uses actual Internet Explorer and Firefox browsers to generate real transactions from locations all over the world and collects the most comprehensive and accurate performance data 24x7. And now, Transaction Perspective 11—built on Internet Explorer 9—captures user experience metrics that measure how customers perceive the speed of a Web page throughout its entire browser lifecycle.
Pricing and Availability
Pricing for Keynote Transaction Perspective 11 is based primarily on the number of measurements captured, and can be purchased for as low as $200 USD per month. Both Keynote Transaction Perspective 11 and MyKeynote 11 are currently available.
About Keynote Systems
Keynote® Systems, Inc., (NASDAQ:KEYN) is the global leader in Internet and mobile cloud testing and monitoring. Keynote maintains the world’s largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 4,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Known as ‘The Mobile and Internet Performance Authority™,’ Keynote offers three market-leading product platforms:
Keynote Perspective® provides on-demand performance monitoring for enterprise Web and mobile sites including online portals, e-commerce sites and B2B sites. Over 2,000 customers rely on Keynote Perspective services to know precisely how their websites, content, and applications perform on actual browsers, networks, and mobile devices.
Keynote DeviceAnywhere® is an enterprise-class, cloud-based, mobile application lifecycle management (ALM) testing & quality assurance platform. It is used by over 1,000 mobile developers and enterprises to deliver mobile applications, content and services faster while reducing downtime and testing costs.
Keynote SIGOS™ offers active end-to-end Quality of Service (QoS) testing and monitoring solutions for mobile, fixed and VoIP communications. Its SITE and Global Roamer products are used by over 200 network operators, content providers, carriers and regulators in over 100 countries worldwide.