American Girl launched its ‘Get A Friend. Give A Friend.” campaign in early November. It will run through the end of the month.
Monica Woo was hired by the retail chain in August.
Monica Woo, who was the chief marketing officer for the Sears brand, has left Sears Holdings Corp. to join mobile-focused financial services platform Mozido LLC. Woo joined Sears in August and departed in January, a spokesman for Sears says. Mozido announced the appointment this week.
Imran Jooma, Sears Holdings’ senior vice president and president of online, marketing, pricing and financial services, is leading marketing for the Sears and Kmart brands while the division looks at internal and external candidates to replace Woo, the spokesman says.
Woo came to Sears with experience gained from roles at a handful of top e-commerce companies. She was chief marketing officer of Nutrisystem Inc., No. 63 in Internet Retailer’s Top 500 Guide, and FreshDirect LLC, No. 75. She also was a top manager at 1-800-Flowers.com, No. 45. Sears is No. 7. Woo also worked in the financial services industry through jobs at Deutsche Bank and Citibank.
Woo joins Mozido as executive vice president, global chief marketing and strategy officer. Mozido’s technology platform enables consumers who don’t have traditional bank accounts to access financial services through their mobile phones.
Hil Davis, CEO and founder of luxury menswear brand J. Hilburn, will speak about hiring and retaining talent at the Internet Retailer Conference & Exhibition 2012 in Chicago in June in a session titled “Hiring the right staff: What it costs to find and keep the right managers for your business." The IRCE $200 early-bird discount expires March31.