The acquisition will add more than 300 products to L’Oreal’s lineup.
This new expansion of its Midwest presence will allow Resource Interactive to better serve current clients in the region and also develop new business relationships.
COLUMBUS, OH — February 27, 2012 — Resource Interactive, a leading independent
digital marketing and experience design agency, is excited to announce the opening of its
Chicago office. Located near Michigan Avenue, this new location will be the hub of the
company’s performance marketing practice including search, display, analytics, and other
digital media touch points. Resource Interactive has a strong reputation for helping retail and
consumer goods clients understand and connect with consumers through integrated digital
experiences that build brand equity and drive growth. This new expansion of its Midwest
presence will allow Resource Interactive to better serve current clients in the region and also
develop new business relationships.
“For 30 years Resource Interactive has helped Fortune 500 companies drive top line growth by
harnessing the power of digital technology to differentiate and serve consumers more
effectively,” said John Kadlic, Resource Interactive president. “Today’s most innovative
companies look to Resource Interactive to open their brands and meet the evolving expectations
of the technology-empowered consumer. We believe our presence in Chicago will benefit our
clients and it will help us add more top talent to our seasoned team of experts.”
Resource Interactive is recognized for ongoing thought leadership around evolving consumer
expectations and emerging technology trends and how these combine to fuel innovative omnichannel
solutions. Recently the company has led the industry dialogue around Everywhere
Commerce; helping brands reach consumers beyond the store, website or catalogue. Resource
Interactive is also an industry leader in mobile and social media and marketing.
“We’re uniquely positioned for rapid growth based on our consumer insights and patent-pending
technology created by our dedicated innovation team, RI:Lab, that enables consumers to
transact in Facebook, display ads, video and other points of interaction,” Kadlic said. “The team
we build in Chicago will have the best of both worlds. They’ll work in an environment that thrives
on entrepreneurialism and they’ll have the support of a successful business with three decades
of proven experience.”
The company is aggressively hiring new employees for the Chicago office located at 1 S.
Dearborn St. For more information on those openings go to www.resource.com
About Resource Interactive
Resource Interactive is one of the nation’s top-rated independent digital marketing agencies –
ranked No. 4 on the Advertising Age A-list of top agencies in 2010. With offices in Columbus,
San Francisco, Chicago, and Cincinnati, the firm helps Fortune 500 companies capitalize on
today’s digital economy by creating consumer experiences that drive sales for reputable
brands. Now in its 30th year, Resource Interactive is the largest women-owned agency in the
nation. Clients include Procter & Gamble, Hewlett-Packard, Victoria’s Secret, Sherwin-Williams,
and Nestlé. For more information, visit us at www.resource.com, on Facebook at
www.facebook.com/resourceinteractive, and on Twitter @resource.