March 20, 2012, 9:35 AM

Silverpop to Acquire Microsoft Dynamics CRM Marketing Tool CoreMotives

CoreMotives offers an on-demand, SaaS application that operates within the Windows Azure cloud, meaning no installation or maintenance is required.

ATLANTA, March 19, 2012-- Silverpop™, the only marketing technology provider offering advanced email marketing and marketing automation solutions, announces it is acquiring Atlanta-based CoreMotives, a marketing automation solution that operates completely within Microsoft Dynamics CRM. Together, these two companies will bring unprecedented scale, unique expertise, and a market defining vision to the more than 2 million Microsoft Dynamics CRM users worldwide.

"By building their solution entirely within Microsoft Dynamics CRM, CoreMotives cracked the code for delivering a solution that is simultaneously powerful yet so familiar marketers can begin running campaigns almost immediately," said Bill Nussey, CEO of Silverpop. "For Microsoft Dynamics CRM marketers that need to deliver sophisticated one-to-one campaigns but lack the time and resources to learn a new application, CoreMotives has created the perfect solution right within Microsoft Dynamics CRM itself."

CoreMotives offers an on-demand, SaaS application that operates within the Windows Azure cloud, meaning no installation or maintenance is required.  And since it runs within the Microsoft Dynamics CRM application itself, marketers can execute their campaigns without having to learn a new user interface. The company was founded in 2009 and has grown quickly to serve 800 accounts in 34 countries, making it an early leader in the rapidly growing Microsoft Dynamics CRM marketplace.  While the terms of the transaction, which is anticipated to close this week, will not be disclosed, CoreMotives' current staff will join Silverpop's growing employee base of more than 450 globally.

In addition to its CoreMotives offering, Silverpop will also be releasing a Microsoft Dynamics CRM integration for its Engage platform.  This option, available later in 2012, is designed for marketers with large databases, more sophisticated campaigns, and higher email volumes. By offering both CoreMotives and Engage, Silverpop will provide marketers with the industry's most comprehensive set of tools supporting Microsoft Dynamics CRM. 

"Silverpop's vast partner network, marketing capabilities and reputation for being a leader in the industry were immediately attractive to CoreMotives," said Rhett Thompson, co-founder of CoreMotives. "The adoption of Microsoft Dynamics CRM is accelerating rapidly, with more and more organizations including Barclays Bank, Experlogix, Outsourcery, and Weight Watchers selecting Microsoft.  CoreMotives has been a natural choice for organizations like these, that want to execute sophisticated marketing campaigns directly from within their CRM system. Now, with Silverpop's strength and expertise, we are poised to put powerful marketing tools in the hands of Microsoft Dynamics CRM users worldwide."

About Silverpop
Silverpop is the only marketing technology provider with expertise in email marketing and marketing automation. In today's customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique.  Silverpop's products are designed for marketing departments across a variety of industries, that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they  need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe.  Visit us at silverpop.com. 

About CoreMotives

CoreMotives is the number one marketing automation vendor in the Microsoft Dynamics CRM space, with more than 800 accounts in 34 countries. The CoreMotives solution is embedded within Microsoft Dynamics CRM and offers an instant-on marketing solution to the more than 2 million Microsoft Dynamics CRM users worldwide. Leading global brands trust CoreMotives for email marketing, nurture marketing, web forms, surveys and alert notifications all from within Microsoft Dynamics CRM. CoreMotives is marketing power for Microsoft Dynamics CRM. For more information visit www.coremotives.com. 

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