The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Overstock topped Firefox tests while four retailers tied on Internet Explorer tests.
Overstock.com finished in first place among large retailers in February Firefox e-commerce site availability tests, says Compuware Gomez. Last month, the retailer posted an availability score of 100% on the Firefox browser.
Williams-Sonoma.com came in second in last month’s Firefox availability testing at 99.99%. Amazon.com, JCPenney.com and Sears.com tied for third at 99.98% Firefox availability.
Overstock was among four retailers tied atop Internet Explorer tests at 99.99% availability. The others were JCPenney.com, LLBean.com and Sears.com. Two sites (Macys.com, Staples.com) tied for fifth in Internet Explorer tests with a score of 99.98% availability.
The average Firefox availability for the 22 retailers measured in February was 99.81%, according to the Compuware Gomez Benchmarks study. The average Internet Explorer availability for the same group of retailers last month was 99.77%.
Availability is determined by the percentage of tests that load correctly.