Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
The mandate, which begins immediately, is set to ensure that Walmart Canada’s prominence at the retail level is matched with the same level of quality and dedication on the digital front.
Toronto, ON, March 7, 2012 – After a competitive review, Walmart Canada has selected Twist Image to help deliver their digital marketing vision.
“After seeing Twist Image’s vision for digital marketing with Walmart Canada, the choice was unanimous,” said Walmart Canada Senior Vice President, Marketing Emma Fox. “We understand the nature of this highly connected consumer, and we believe Twist Image shares this vision and is the right partner for Walmart Canada in delivering on our vision to use all things Web, mobile and social media to help Canadians save money so they can live better.”
The digital marketing mandate covers strategy, execution and thought leadership. The mandate, which begins immediately, is set to ensure that Walmart Canada’s prominence at the retail level is matched with the same level of quality and dedication on the digital front.
“We are honoured to have been chosen by Walmart Canada,” said Twist Image President, Mitch Joel. “Walmart Canada has a tremendous opportunity to demonstrate excellence in all of the digital spheres and Twist Image is excited to help them lead the way. Twist Image has spent more than a decade growing, adding new services and staying at the vanguard of the marketing evolution. This is a tremendous opportunity to create more engaging ways for Canadians to experience the Walmart brand.”
About Twist Image:
Twist Image is a national Digital Marketing agency with offices in Toronto and Montreal. The company has been at the forefront of new media for over a decade and has twice been recognized as one of the top ten marketing agencies in Canada by Marketing Magazine.
About Walmart Canada:
Established in Canada in 1994 with the acquisition of the 122-store Woolco division of Woolworth Canada, Walmart Canada operates a growing network of more than 300 stores across the country, employing over 85,000 Canadians. We are headquartered in Mississauga, Ontario. Each of our stores carries close to 80,000 different products ranging from apparel and home decor to electronics and grocery, plus specialty services such as pharmacies, garden centres, tire and lube express auto centres and vision centres. For more information about the features of our stores, please visit the in-store information page. Walmart is committed to giving Canadians the best shopping experience in the marketplace by delivering everyday low prices, exceptional customer service, top-quality merchandise, and extensive community involvement, philanthropy and corporate social responsibility.