The U.S. online shopping world's biggest day is here, but will strong web sales on Black Friday and Thanksgiving cut into Cyber Monday's take?
The TV and web retailer also buys a fashion accessories e-retailer.
TV and web retailer QVC experienced a nearly 26% increase in e-retail sales in 2011, compared with a 6% increase in total sales for the same period, according to financial reports the retailer released yesterday. The new financials come as QVC says it has bought Send the Trend, an e-commerce operator that every month sends personalized accessories recommendations to shoppers.
For the year ended Dec. 31, Liberty Interactive, which operates QVC, No. 8 in the Internet Retailer Top 500 Guide, reported:
• Revenue for Liberty Interactive increased 7.6% to $9.61 billion from $8.93 billion in 2010.
• E-commerce revenue for QVC in the U.S. increased 25.6% to $2.16 billion from $1.72 billion in 2010. QVC doesn’t break out international e-commerce metrics.
• Total sales for QVC increased year over year 5.9% to $8.26 billion from $7.80 billion.
• Total sales for Liberty Interactive’s remaining e-commerce business, which includes Provide Commerce Inc., Backcountry.com Inc., Bodybuilding.com LLC, Celebrate Interactive Holdings Inc. and other subsidiaries, grew year over year about 18% to $1.3 billion from $1.1 billion.
• Net earnings of $965 million compared with net earnings of $1.93 billion in the prior year.
For the fourth quarter ended Dec. 31:
• Revenue for Liberty Interactive increased 6.2% to $3.07 billion from $2.89 billion in Q4 2010.
• E-commerce revenue for QVC in the U.S. increased 26.4% to $716.8 million from $567.3 million in Q4 2010.
• Total sales for QVC year grew over year 4.8% to $2.64 billion from $2.52 billion.
• Total sales for Liberty Interactive’s remaining e-commerce businesses grew year over year 17.8% to $430 million from $365 million in Q4 2010.
The company did not break out net earnings for Q4 in its quarterly earnings release.
In May, Send the Trend, raised $3 million from Battery Ventures, Founder Collective and other investors. Shoppers fill out profiles at SendtheTrend.com and then receive the monthly accessory offers. "We believe QVC’s strong track record in e-commerce paired with Send the Trend’s cutting edge use of customization and technology makes for a winning combination," a QVC spokesman says. "As a subsidiary of QVC, Send the Trend will continue to operate as a separate e-commerce site."