February 23, 2012, 11:48 AM

REI names a new marketing chief

Angela Owen previously worked as the retailer’s senior vice president of merchandising.

Zak Stambor

Managing Editor

Lead Photo

Outdoor gear and apparel retailer Recreational Equipment Inc. is moving senior vice president of merchandising Angela Owen into a new role as senior vice president of marketing.

The retailer also named Lee Fromson senior vice president of merchandising. He previously was vice president of REI’s private-label division, REI Private Brands. 

Owen, who has worked at REI since 1990, will oversee the retailer’s advertising, social and emerging media, online and direct marketing and customer insights efforts. She replaces Tom Vogl, who left REI to join technology-focused real estate brokerage Redfin as its chief marketing officer.

Fromson will oversee the retailer’s merchandising strategy, financial planning efforts, inventory management strategies and vendor partnership development.

"With more than 50 combined years with the outdoor industry, Angela and Lee have a wealth of experience in driving innovation and leading essential company business units," says Brian Unmacht, executive vice president of REI, No. 62 in the Internet Retailer Top 500 Guide. "They have well-deserved reputations for developing high-performing teams and are highly regarded for their strategic leadership."

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement