Retailers shift their ad spending from TV, radio and print ads to digital ads.
Wine Enthusiast selected CashStar, the digital gifting and incentives company, to power its new eGift Card program.
PORTLAND, Maine – February 7, 2012 – Just in time for Valentine’s Day, Wine Enthusiast has launched a new eGift Card service. Wine lovers across the United States looking for that perfect pairing can now easily send personalized eGift Cards directly to recipients for redemption at WineEnthusiast.com. Wine Enthusiast selected CashStar, the digital gifting and incentives company, to power its new eGift Card program.
“Personalized eGift Cards are a natural blend for Wine Enthusiast as we continue to focus on the customer and the gift-shopping experience,” said Francis M. Juliano, CIO and CMO at Wine Enthusiast. “CashStar allows us to extend this offering to all of our customers worldwide. Now our consumers can take gifting to the next level by sending personalized digital gifts any time of the year.”
Consumers can personalize their digital gift cards with a custom message, select the card denomination, and send it immediately or select a future day and time for delivery. Recipients can then use their digital gift to purchase a wine cellar, decanter, unique glassware and more. There is no cost to ship and no fee to purchase, making gifting as simple as point-and-click — anytime of the year.
Wine Enthusiast joins more than 250 marquee names in the CashStar network. These brands leverage CashStar to easily and securely integrate digital gifting strategies into their B2B and B2C marketing and engagement offerings to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized digital gifting experience via email, mobile and social channels.
“Digital gifting is changing the way specialty retailers such as Wine Enthusiast reach, motivate, and in some circumstances, even thank customers,” said Larry Weissbach, vice president of client services at CashStar. “These brands understand the importance of providing only the highest quality of online experiences.”
About Wine Enthusiast Companies
Wine Enthusiast Catalog was founded in 1979 and is the leading source for wine storage units, custom designed cellars and wine accessories via catalog, website and distribution in major wine shops and department stores across the world. www.WineEnthusiast.com
Wine Enthusiast Magazine educates and entertains readers about wine and the wine lifestyle in an accessible and user-friendly way. Published 13 times per year, the magazine’s readership is more than 700,000. The magazine and its Buying Guide with more than 100,000 ratings and reviews are available online. The magazine hosts signature Wine Enthusiast events for both consumer (“Toast of the Town”) and trade (“Wine Star Awards”). www.WineMag.com.
About CashStar, Inc.
CashStar is the preferred digital gifting and incentives partner for retailers nationwide. Its powerful platform delivers retailers high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences available. CashStar is the only company to successfully combine an on-demand digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability, including Gap, Best Buy, Chili's Bar & Grill, Maggiano’s Little Italy, Hot Topic, The Container Store, T.G.I. Friday’s, CVS/pharmacy, The Home Depot, Pottery Barn, Williams-Sonoma, Landry's Restaurants, Pizza Hut, Regal Cinema, Staples and Travelocity. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail firstname.lastname@example.org.