Retailers shift their ad spending from TV, radio and print ads to digital ads.
1,000 are expected to attend the world’s largest web design and usability conference.
The fifth annual Internet Retailer Web Design & Usability
Conference is expected to have 1,000 attendees next week in Orlando, FL, an increase of 12% over last year’s show, according to Kurt Peters, editor in chief of Internet Retailer.
Attendees will represent all areas of e-commerce, including merchants from retail chains, catalogers and web-only retailers, as well as brand name manufacturers, wholesalers and distributors, travel, entertainment, hospitality and restaurant companies. “All share a common challenge in how to quickly engage customers at a web site and turn shoppers into buyers,” Peters says.
The conference, the world’s largest on web design and usability, will feature a keynote address by Paul Miller, who heads up North American e-commerce for W.W. Grainger Inc. “He will discuss the importance of site design, navigation and organization to exceed the expectations of today’s demanding shoppers,” Peters says.
The conference will also feature a second keynote address by the head of Threadless.com, a web-only apparel retailer that lets consumers submit and vote on designs for T-shirts and other products. “Tom Ryan, CEO of Threadless.com, will approach the topic of creating stand-out designs by explaining how his quirky site, which features consumer-generated content, has achieved success,” Peters says.
In all, the conference will feature some 46 speakers and 27 educational sessions. Attendees will also benefit from free half-hour web design consultations provided as part of their conference registration fee.
Conference attendees will also have the opportunity to view the latest web design, usability and navigation technology in the IRWD exhibit hall, which will feature more than 50 technology and services exhibitors, a 10% increase over last year’s show, according to Steve Rogers, exhibition director for Internet Retailer’s events. The exhibitors will represent 22 areas of technology, he adds.
The conference also offers attendees the opportunity to network with their peers at breakfasts, lunches and a poolside party on the evening of Tuesday, Feb. 14.
A pre-conference registration discount is available until midnight Saturday.