While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Concert promoters can use TicketWeb’s mobile site to manage their events.
Busy club owners and promoters typically are anywhere but in their offices. They might be in meetings or out seeing the latest acts to book. With that in mind, TicketWeb has launched a mobile-optimized web site for them to create and manage events.
Within the site, the promoter can set ticket prices, name the event, set the number of available tickets and establish ticket delivery options. Promoters pay no fees to use the site, but TicketWeb, part of Live Nation Entertainment Inc., which also owns Ticketmaster, gets a fee from each ticket sold, says Matt Shearer, TicketWeb vice president. Tickets are sold on TicketWeb’s m-commerce site for consumers. TicketWeb works with 1,200 independent clubs and promoters.
The mobile site enables club owners and promoters to manage the entire event cycle from their smartphones, Shearer says. Optimizing the event-management site for smartphones is essential for these businesspeople, he says, because as soon as a band is available the promoter wants to sell tickets. “Time is money in the club space,” he says.
TicketWeb’s service can generate e-mail reports about ticket sales. Promoters also can use the mobile site to add tickets to “will call,” add names to guest lists and modify customer orders. The mobile site also can publish event details to Ticketmaster and other sites, Shearer says.
The mobile site also gives club owners and promoters the ability to create a notification about the event to post to their Facebook pages. Social media is an important part of promotional tools used today, he says. “You want to put it out where your fan base is,” Shearer says. TicketWeb is working on Twitter integration, he adds.