Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The Internet Retailer Online Retail Index jumped 4.45% last week.
Investor eagerness for the initial public offering of shares in Facebook Inc. apparently bolstered general confidence in e-commerce stocks. The Internet Retailer Online Stock Index increased 4.45% last week over the prior week, besting general market performance. The Dow Jones Industrial Average closed 1.59% higher last week and the Standard & Poor’s 500 Index increased by 2.17%.
“There was some halo effect on Internet share performance last week from the Facebook filing,” says Colin Sebastian, an analyst who follows e-commerce stocks for securities firm Robert W. Baird & Co. The online social network could be worth between $75 billion and $100 billion, analysts say.
Groupon Inc., whose business is based on online shoppers sharing offers, may have benefited more than most from last week’s attention to the web’s biggest social network. Its stock value increased by 21.9% last week a 4% decrease the week prior.
Overall, there were more winners than losers in the Online Retail Index, which tracks 25 publicly traded e-retailers and e-commerce technology providers. Stocks of only five index companies, 1-800-Flowers Inc., Blue Nile, Amazon.com Inc., Keynote Systems Inc. and NutriSystem Inc., lost value last week.
Here are the best-performing stocks last week in the Online Retail Index and the percentage increase in stock price for each:
• Groupon, 21.9%
• Bidz.com, 19.5%
• Visaprint, 14.5%
• Digital River, 10.6%
• Systemax, 10.3%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• NutriSystem, -5.3%
• Keynote Systems, -5.0 %
• Amazon.com, -3.9%
• Blue Nile, -0.7%
• 1-800-Flowers, -0.3%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.