January 31, 2012, 9:25 AM

InkFarm.com Increases Web Site Conversion by 7.9% with BuySafe

InkFarm.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the BuySafe program.

Arlington, VA and  Seattle, WA (January 31, 2012) – buySAFE, Inc., a leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and InkFarm.com, one of the leading online retailers for the most affordable, efficient, and reliable printer ink cartridges on the internet, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

InkFarm.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program.  The results were convincing.  By utilizing buySAFE, InkFarm.com increased its order conversion rate by 7.9%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

"We are very pleased with our decision to implement buySAFE on Inkfarm.com" said Michael Herder, CEO of Inkfarm.com. "buySAFE guaranteed a lift in our conversion rates and they did which caused an increase in both our revenue and profits. We’ve also received much positive feedback from our customers thanking us for the guarantee. Getting this feedback in addition to increased revenue and profits reinforces that implementing buySAFE was a wise move."

"We are pleased to welcome Inkfarm.com into the buySAFE family" said Jeff Grass, CEO of buySAFE.com. "The buySAFE Guarantee reinforces InkFarm.com’s already excellent reputation for quality products and the best prices. The A/B testing results clearly show the buySAFE Guarantee is increasing their sales, bringing new customers and is increasing customer loyalty.”

About buySAFE

buySAFE, Inc. provides a transactional guarantee program for online retailers to increase profits and customer satisfaction.  buySAFE is partnered with Liberty Mutual, Travelers and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 22 million guaranteed purchases and over 5,000 buySAFE Merchant websites, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About InkFarm.com

In business since 1999, Inkfarm.com is your one stop destination for the most affordable, efficient and reliable printer ink cartridges on the internet. InkFarm.com has an impeccable reputation for quickly and accurately processing orders and getting your printer ink and toner to your door when you expect it. They offer overnight shipping available and international shipping for most ink cartridges as well. All of this comes with a one year guarantee on their compatible and remanufactured printer ink cartridges and 60 a day guarantee on OEM ink cartridges. For more information, visit: http://www.inkfarm.com

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