More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Elizabeth Crystal will work on digital branding and other areas for the Lane Bryant owner.
Charming Shoppes Inc. today said it had hired Elizabeth A. Crystal as senior vice president and chief marketing officer for the women’s apparel retailer’s Lane Bryant brand. Charming Shoppes is No. 132 in the Internet Retailer Top 500 Guide and also owns such brands as Cacique, Catherines and Fashion Bug.
Crystal will oversee the branding, marketing and advertising for Lane Bryant and Cacique, including via social media. She reports to Brian Woolf, group president for Lane Bryant, Lane Bryant Outlet and Cacique.
“She is an ideal choice to lead our overall brand and strategic marketing efforts, and will be an important addition to our leadership team,” Woolf says. “She brings a wealth of experience in marketing, advertising and brand positioning, and is a seasoned executive with the skills and experience to help drive marketing and brand strategy."
Crystal comes from cosmetics company Revlon, where she was senior vice president, worldwide marketing, from 2006 to 2009. She also held senior marketing jobs at Buena Vista Home Entertainment—now called Walt Disney Studios Home Entertainment—and at Radio Disney. Disney Shopping Inc. is No. 74 in the Top 500 Guide.