The e-retailer puts out a fulfillment call that could, by one estimate, increase its warehouse workforce by 10%.
Canadian Five Guys customers can now Skip the Line using OLO Online Ordering
Jan 12, 2012 - OLO Online Ordering announced today that it has expanded its mobile and online ordering service for restaurants outside the U.S. on behalf of Five Guys Burgers & Fries. The new platform allows Five Guys’ Canadian customers to order, pay and confirm their spot as first in line using www.gofiveguys.com.
The international service, developed through a partnership with OLO, Chase Paymentech and MICROS, will be available to customers in its 23 restaurants located in Alberta, British Columbia, Manitoba, Ontario, Quebec and Saskatchewan. Canadian customers can access the mobile and online ordering by simply typing in their address or zip code at www.gofiveguys.com and following the simple steps to place their favorite Five Guys order. Mobile users can download the Five Guys ordering app for Android operating system phones and iPhones.
"Our partners worked diligently to adapt this powerful online management platform for our Canadian market," said Steve Teller, OLO Project Manager at Five Guys Burgers & Fries. “We think that our Canadian customers will jump at the chance to order and pay online.”
Since launching the mobile and online ordering platform earlier this year, more than 250,000 Five Guys customers have downloaded the mobile ordering app for Android, iPhone, and iPad.
Noah Glass, OLO’s chief executive, has seen a big jump in mobile ordering since he designed the nation’s first text messaging ordering platform in 2005. In just one year, notes Glass, mobile app-based orders in the U.S. have jumped from about 10 percent of the ordering mix to 33 percent, and sees an even stronger market outside the U.S.
“Our customers find mobile and online ordering convenient, and we’ve seen the percentages of users grow exponentially,” said Teller. “Our franchisees and employees find that online and mobile ordering allows for streamlined operations as it frees them from the time-intensive call-in and fax-in orders and provides more accuracy.”
About OLO Online Ordering:
OLO is a web-based online ordering software with point-of-sale integration and the best-in-class customer experience. More than 150 restaurant brands run their mobile and online ordering services through OLO including Five Guys Burgers and Sonic Drive-In.
About Chase Paymentech:
Paymentech, LLC (“Chase Paymentech”), a subsidiary of JPMorgan Chase (JPMC), is a leading provider of payment processing and merchant acquiring. The company’s proprietary platforms enable integrated solutions for all payment types, including credit, debit, prepaid stored value and electronic check processing; as well as digital, alternative and mobile payment options. Chase Paymentech has uniquely combined proven payment technology with a long legacy of merchant advocacy that creates quantifiable value for companies large and small. In 2011, Chase Paymentech processed 24.4 billion transactions with a value of $553.7 billion, including an estimated half of all global Internet transactions. In addition to the ability to authorize transactions in more than 130 currencies, the company provides business analytics and information services, fraud detection and data security solutions. More information can be found at www.chasepaymentech.com.
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