Retailers shift their ad spending from TV, radio and print ads to digital ads.
The deal enables ThreatMetrix to offer more extensive fraud protection.
Fraud prevention technology vendor ThreatMetrix today announced its acquisition of TrustDefender, an Australian-based secure browsing technology company that specializes in blocking man-in-the-browser attacks. A man-in-the-browser attack uses a Trojans to infect a web browser in order to modify transactions or add additional transactions in a covert way that neither the user nor the host application can see.
The deal will enable ThreatMetrix to offer a more complete fraud protection offering, says Reed Taussig, the company’s president and CEO. “Successful transaction profiling requires sophisticated malware detection and intelligent device identification to determine if the device is compromised or if the transaction is at risk of being fraudulent,” he says. “While our customers have recognized this for a long time, the only available solution–until now–was to implement multiple products across different vendors. By integrating advanced device identification and secure browsing into a single, competitively priced, easy-to-install and easy-to-use product, ThreatMetrix is delivering the most complete online fraud management solution available in the market today.”
The combined companies will operate using the ThreatMetrix name in the United States, Australian and European markets.
As part of the deal, TrustDefender co-founder and CEO Andreas Baumhof will become ThreatMetrix’s chief technology officer.
Terms of the deal were not disclosed.