The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
Lagerfeld will debut two lines of apparel in January on Net-a-Porter.com.
Net-a-Porter LLC is going upscale with a new microsite and lines of apparel from designer Karl Lagerfeld.
On Jan. 25 Net-a-Porter, No. 89 in the Internet Retailer Top 500 Guide, will debut a new microsite and two collections from Lagerfeld, a German fashion designer and artist who also serves as the creative director for fragrance and apparel brands such as Chanel and Fendi.
The new microsite on Net-A-Porter.com will feature two brands: Karl, apparel and accessories priced from $85 to $400; and Karl Lagerfeld Paris, a line of apparel and related merchandise ranging from $400 to $2,000. Net-a-Porter sees its arrangement with Lagerfeld as an opportunity to bring more designer brands to its current inventory of more than 300 products from different designers. “This will be a 21st century launch, globally available, in-season for instant gratification and harnessing the power of the digital media and social commerce,” says Net-a-Porter founder Natalie Massenet.
To generate interest in its new line of apparel Net-a-Porter has designed and released a mobile app called “Where’s Karl?” The app lets users receive news and other content from the Karl Lagerfeld collections. Users can also play games on the app, and win a chance at a $1,000 shopping spree.
Net-a-Porter which uses the format of a glossy fashion magazine to sell men’s and women’s apparel and related merchandise online, is part of French luxury goods maker Compagnie Financière Richemont SA. Richemont acquired Net-a-Porter in May 2010 in a deal valued at about $534 million.