Retailers will still sell, but as web-connected products generate a wealth of information about consumers, online merchants will want to rethink their role beyond ...
The company acquires ticket shopping site FanSnap.
In addition to helping consumers with finding products online, comparison shopping engine Nextag Inc. will soon aid consumers who want to buy event tickets. The comparison shopping engine says it has acquired the four-year-old online ticket comparison shopping company FanSnap Inc., which provides ticket listings from more than 50 ticket resellers, including StubHub.com and TicketsNow.
“As we grow into 2012, our vision for Nextag is to create a better shopping experience for users, and a better merchandising platform for suppliers,” says Nextag CEO Jeffrey G. Katz. “With FanSnap we’re acquiring the talent, relationships and software capability to expand this vision into event ticketing.” Nextag did not say how much it paid for FanSnap.
FanSnap co-founder and CEO Mike Janes says Nextag’s user base means ticket sellers will have their inventory exposed to more buyers. Web measurement firm comScore Inc. last year ranked Nextag as the tenth-largest U.S. comparison shopping site as measured by monthly unique visitors; Nextag attracts 7.3 million unique visitors each month, according to data from October 2010, the latest that comScore has publically released.
Nextag says FanSnap is its fifth acquisition in 15 months. Previous acquisitions include Guenstiger.de, a German comparison engine site, and NextCoupons.com, a coupon site.