More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
The Weather Channel’s Cameron Clayton is Chairperson;Jack Philbin of Vibes Appointed Secretary; Industry Leaders Jack Haber and Bob Liodice Named Board Members
New York, 5 December, 2011 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that Cameron Clayton, executive vice president of The Weather Channel, has been named chairman of the Global Board Executive Committee. In addition, Jack Philbin, co-founder and president of Vibes, has been named secretary, replacing Clayton in the role.
In addition, industry veterans Jack Haber of Colgate-Palmolive and Bob Liodice of the Association of National Advertisers (ANA) have been named to the MMA Board. They serve in an active advisory role, working with the board and CEO Greg Stuart. All have been appointed for the 2011-2012 board term.
Clayton takes the place of Melis Ertem, media & entertainment and telco services division head, Turkcell, who stepped down this autumn expecting the birth of her first child. Clayton will serve out Ertem’s term until April 2012, and Ertem will continue to serve on the Executive Committee as a member-at-large.
“We thank Melis Ertem for her leadership during a critical time in the MMA’s progress, and we thank Cameron Clayton and Jack Philbin for taking on their important new roles,” said Greg Stuart, Global CEO of the MMA. “We also thank Jack Haber and Bob Liodice, who are among the marketing industry’s most respected leaders. The MMA has been building momentum over the last year, and these moves allow us to drive forward with our mission to make mobile an indispensible part of the marketing mix.”
The Executive Committee’s other roles remain unchanged. Paul Palmieri, president, CEO and co-founder, Millennial Media, continues as global vice chairman. Barney Loehnis, head of digital, Asia Pacific, OgilvyOne Worldwide, remains global treasurer, and Federico Pisani Massamormile, CEO, HANZO, continues as chair emeritus.
Cameron Clayton is executive vice president of digital products for The Weather Channel Companies. Clayton oversees all TWCC digital product development efforts and strategies. Based in Atlanta, he reports to Mike Kelly, president and CEO. Prior to his current role, Clayton was senior vice president of product and led teams responsible for the company's mobile and digital applications, interactive television, consumer applications software, international efforts and product development for weather.com.
As co-founder and president of Vibes, Jack Philbin spearheads the company's overall strategic direction and drives Vibes’ position as one of the premier thought leaders in the mobile marketing and wireless industry. He has been instrumental in building mobile marketing as a strategic marketing channel by proving its value to a range of clients, including wireless carriers, agencies and consumer marketers. An entrepreneur and builder, Philbin has specific expertise in business development, strategic client management and consumer marketing.
Jack Haber is vice president of global advertising & digital for Colgate-Palmolive. He is responsible for all the company’s advertising worldwide and leads Colgate digital activities globally, including all channels of digital marketing and internal applications of digital technologies. Prior, Haber held the role of vice president and general manager of U.S. Oral Care. During his tenure, Haber has been featured as one of Advertising Age’s top 100 and was named ‘Brandweek Marketer of the Year’ in 1998.
Bob Liodice has served as president and chief executive officer of the ANA since 2003. He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America, Advertising Educational Foundation and an executive committee member of the World Federation of Advertisers. Prior to leading the ANA, Liodice was executive vice president of the organization, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Prior to the ANA, Liodice was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.
For more information on the MMA’s board and senior leadership, visit http://mmaglobal.com/about/board-of-directors.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.