The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
E-commerce grew 9.5% vs. 4.5% for same-store sales.
E-commerce is off to a good start for AutoZone Inc. in the first quarter of fiscal 2012.
For the quarter ended Nov. 19, AutoZone, No. 121 in the Internet Retailer Top 500 Guide, reported:
- Online sales, including all sales from AutoZone.com and AllData.com, which sells diagnostic and related repair work software, grew year over year 9.5% to $40.2 million from $36.7 million.
- Total sales of $1.92 billion, an increase of 7.3% from $1.79 billion in the first quarter of fiscal 2011.
- Comparable-store sales increased 4.6%.
- Net income increased to $191.1 million, up by 11.1% from $172 million.
Internet Retailer calculates the web accounted for 2.1% of total sales, the same as in the first quarter of fiscal 2011.
“This past quarter marked our twenty-first consecutive quarter of double-digit growth,” says CEO Bill Rhodes.