Retailers shift their ad spending from TV, radio and print ads to digital ads.
Saks Fifth Avenue gives shoppers many ways to view and buy products.
Saks Fifth Avenue offers its web shoppers many ways to view and buy products on SaksFifthAvenue.com. Mousing over images on category pages enables a consumer to examine several views of each product. With many items, she can also click the Play Video button to see a video of a model strutting down the runway wearing the item. After viewing the product she can also click a Quick Look button to complete her purchase without having to move to a product page. The department store’s Fall Edit section offers shoppers a curated selection of products and articles that match the store’s high-end aesthetic. For instance, one recent article featured an interview with shoe designer Nicholas Kirkwood about the ideas that inspired his fall collection. The same page features a link to his merchandise.