November 29, 2011, 3:26 PM

One site for all

Moosejaw presents the same site to mobile and PC users—only the way the site displays adjusts to the user’s device.

Lead Photo

It’s no surprise that a retailer of high-end outdoor apparel and gear like Moosejaw Mountaineering would attract consumers who shop in stores, via the web and through smartphones and tablets.

In fact, 60% of Moosejaw shoppers open the retailer’s e-mails on mobile devices. That means the retailer has to present a consistent face, no matter how the shopper arrives, says Eoin Comerford, senior vice president of marketing and technology. A promotion code must work the same on an iPhone as on the web and inventory must update across platforms.

To make that happen, Moosejaw redesigned its e-commerce site this fall so that it presents the same site to mobile and PC users—only the way the site displays adjusts to the user’s device. Moosejaw plans to gradually phase out its mobile site.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement