Kira Wampler had previously been chief marketing officer for ridesharing app Lyft.
This new product capitalizes on Emailvision’s June 2011 acquisition of smartFOCUS, a recognized leader in advanced database marketing technology.
New York, NY – November 23th, 2011 – Emailvision, the leading international software as a service (SaaS) company specializing in email, mobile and social marketing, announced today the launch of a new product that represents the first ever SaaS campaign management solution with fully-integrated customer intelligence. Campaign Commander Enterprise Edition features several industry-firsts by providing SaaS Customer Intelligence that’s integrated with Email, Mobile and Social campaign management. This new product capitalizes on Emailvision’s June 2011 acquisition of smartFOCUS, a recognized leader in advanced database marketing technology.
According to MarketingSherpa’s 2011 Email Marketing Benchmark Report, the most significant challenge to email marketing effectiveness is targeting customers with highly relevant content. Campaign Commander Enterprise Edition addresses this challenge with a product designed specifically for the needs of online marketers. In order to target customers with relevant content, online marketing teams need to build fully segmented campaigns based on customer behavior. The Enterprise Edition of Campaign Commander provides an integrated solution that enables marketers to take control of their client data, rapidly discover ‘smart segments’ in customer intelligence and immediately make those segments available for new campaigns.
Nick Heys, CEO of Emailvision, said, “The days of ‘one size fits all’ marketing are quickly coming to a close. The future of online marketing will be smarter marketing that delivers higher response rates and more profitable marketing campaigns.”
In Forrester Research Inc.’s August 2011 report: “US Interactive Marketing Forecast 2011 To 2016”, Vice President and Principal Analyst Shar VanBoskirk writes, “We’ve long said that spending more to send the right message will enrich lifetime value. Well, at last email marketers are investing in analytics as part of a larger focus on customer relationship management (CRM) and customer intelligence.”
Xavier Chauvin, the CEO of Beauté́ Privée said, “As a private sales company specializing in cosmetics and well-being, our goal is to continuously target recipients with the most relevant content and offers. In the very first product demonstration we could rapidly see opportunities for new customer segments and campaigns. We look forward to working with the new Campaign Commander Enterprise Edition to send more targeted marketing programs to our customers.”
Campaign Commander Enterprise Edition features four integrated components that work together to rapidly explore and visualize client data, execute multi-channel online campaigns and monitor key performance indicators through a customizable marketing dashboard.
Amanda McCreary, eCommerce Manager at Magic Beans, a retail company dedicated to select children’s products, said, “The Customer Intelligence in Campaign Commander Enterprise Edition gives us the tools to understand where we are today and how customers are purchasing and interacting with us. The simple drag and drop interface allows non-database marketing people like myself the ability to dig deep into customer segments and understand the data behind the customer.”
Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 350,000 campaigns per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners.